• Designed an AI chat interface, increasing user engagement by 25% and optimizing 50+ user flows for improved efficiency and happiness.

• Implemented AI solutions to enhance user exploration and guide goal completion, delivering an intuitive, efficient experience tailored to diverse user needs.

• Collaborated with 10+ AI engineers, product managers, and UX researchers to align on technical requirements and user experience objectives.

• Designed a hospitality event manager app, boosted mobile engagement by 40% and customer satisfaction by 35% within 3 months.

• The app effectively organized events, strengthening relationships with VIP guests and logistics partners.

• Seamlessly integrated the app with our desktop product, transitioning 90% of desktop features to mobile while maintaining usability and functionality through an adaptive design.

• Led a heuristic evaluation and competitive analysis with the research team, identifying pain points and design solutions that improved UX for 1,000+ users, including 50% from Fortune 100 companies.

• Introduced design file walkthroughs, improving documentation, recall, and handoff. Enabled teams to quickly implement design specifications, reducing miscommunication and increasing the quality of deliverables by 18%.

• Led 15+ post-mortem presentations after product launches, driving discussions on goal achievement and outlining steps to improve collaboration across design, development, and product management teams.

• Presented 20+ projects to the design team, sharing UX solutions and strategies. Strengthened collaboration by articulating design concepts and processes, providing actionable insights for future projects.

• Led product design for a suite of SaaS products, conducting design reviews with stakeholders and global clients in the non-profit sector to ensure alignment with user needs and business goals.

• Spearheaded the design of a data management and interactive mapping tool, collaborating with engineers and product managers in an Agile environment to deliver the product within 8 months, improving user engagement and data visualization.

• Facilitated product training workshops for 10+ field officers and clients, enabling them to visualize more than ten years of data on a map for the first time, enhancing their decision-making capabilities.

• Conducted weekly competitive analyses and implemented A/B testing before each product launch to identify pain points, resulting in a 200-400% increase in product usability post-launch.

• Developed and managed a design system to optimize collaboration and handoff between teams, ensuring products remained SEO-friendly and compliant with AODA (Accessibility for Ontarians with Disabilities Act) standards.

• Worked closely with the Chair of the York/Sheridan Design Program to design a web gallery and resource site. Provided digital tools for accessibility for 1000+ student applicants.

• Designed UI modifications and program maps in InDesign for the 2020-21 student handbook to visualize complex systems.

• Designed wireframe mockups for their B2C Android application and POS system reaching over 5000 clients.

• Led the UX design process in re-branding the company website and created marketing material to reach global consumers.