I lead end-to-end digital product initiatives for startups and small businesses across industries like fashion, wellness, and food & beverage. My work combines product strategy, brand strategy, visual identity design, UX/UI design, and no-code/low-code development to help brands scale.

Highlights:

• Define product roadmaps by translating client goals and user research into prioritized features, workflows, and scalable digital platforms.

• Facilitate stakeholder alignment between founders, designers, and engineers to ensure consensus on MVP scope and phased delivery.

• Own launch readiness and adoption, including user testing, QA, and training to measure success against KPIs.

• Deliver technical solutions leveraging platforms such as Webflow, Shopify, Squarespace, Airtable, Memberstack, and Make while balancing business needs, usability, and technical feasibility.

I worked on pricing workflows and supplier-facing tools at one of the largest global e-commerce retailers, collaborating cross-functionally with PMs, UX, and business stakeholders to ship scalable features.

Highlights:

• Partnered with PMs and UX designers to define requirements, align priorities, and deliver solutions that improved supplier adoption and reduced manual processes.

• Designed, built and shipped front-end features (React/Redux) and backend services (PHP, SQL, Python, Airflow) supporting Wayfair’s large-scale commerce ecosystem.

• Contributed technical insights to product discovery, shaping roadmap tradeoffs and feasibility decisions.

• Leveraged supplier feedback and performance data to iterate on features, ensuring measurable business impact.

I founded and grew Style Tab into a fashion and lifestyle platform with a community of 15K+ readers across blog and social channels. What began as a creative side project evolved into collaborations with national brands, media coverage, and influencer partnerships.

Highlights:

• Built and scaled a digital brand from the ground up, combining content strategy, community engagement, and partnerships.

• Collaborated with brands including Old Navy, H&M, Marshalls, Clinique, and The Frye Company on campaigns and sponsored content.

• Featured in publications such as Teen Vogue, Buzzfeed, Marie Claire, and The Boston Globe.

• Selected for People.com’s “50 Styles 50 States” campaign and AOL’s “7 Boston Bloggers You Need to Know.”

• Developed early expertise in digital storytelling, SEO, user engagement, and brand partnerships — foundations for my later work in product and design.