Jan 2025 - Present - Business AI

• https://techcrunch.com/2026/04/30/meta-says-its-business-ai-now-facilitates-10-million-conversations-a-week/

• https://www.linkedin.com/posts/adweek_meta-has-unveiled-a-suite-of-tools-designed-activity-7379538387126509569-i14p?utm_source=share&utm_medium=member_ios&rcm=ACoAABEkxnwBGjrtoJ26DvUmYWjiaoimO-sAgD4

Jan 2024 - Jan 2025

• Led work all over the news:

https://www.facebook.com/business/news/campaign-optimization-updates

https://www.adexchanger.com/platforms/meta-is-opening-up-a-smidge-more-to-third-party-attribution/

https://www.socialmediatoday.com/news/meta-announces-improved-ad-attribution-targeting-processes/724285/

https://searchengineland.com/meta-ad-attribution-update-conversions-443913

https://www.searchenginejournal.com/meta-pushes-ga4-integration-boasts-22-conversion-boost/521601/

• https://www.linkedin.com/posts/alexorig_were-making-a-change-to-how-click-through-activity-7435365943993761792-PBHO?utm_source=share&utm_medium=member_ios&rcm=ACoAABEkxnwBGjrtoJ26DvUmYWjiaoimO-sAgD4

• Founded a program and ran a team of 9 to improve design consistency and interpretability across the org with VP sponsorship

Aug 2023 - Jan 2024 - Design lead for the team. Created unified guidance experiences for advertisers across Ads Manager, Meta Business Suite, CRM, Ads Reporting, and beyond.

Design lead for the team.

Launched new organic-paid insights across Meta Business Suite and Facebook Insights, influencing Instagram to launch the same feature and leading to stat-sig increases in revenue and active advertisers.

Unified Creator Studio and Meta Business Suite insights to support Reels and created overview insights in Meta Business Suite, leading to stat-sig increases in ads creation and sharing frequency.

Created and launched new data report types on Ads Reporting to support millions of advertisers in robust data analysis.

Created and launched content insights experiences across Meta Business Suite for web and app to help millions of businesses and creators improve their ads, posts, stories, and reels, leading to stat-sig increases in active users, engagement, and perceived usefulness.

Joined as first and solo UX designer and UXR for an augmented reality eyewear startup leveraging computer vision and machine learning technology to help people virtually try glasses on with real-life fit and find the right pair through personalized face insights and recommendations.