Redwood City, California, United States
Mainly focusing on Poshmark App:
• Smart List AI:
Led end-to-end design for an AI-powered listing creation tool, reducing friction for sellers and increasing Smart List adoption by 7% over manual listing creation. Partnered with PMs, engineers, and researchers to refine the experience and optimize engagement.
• Livestream Shopping (Posh Shows):
Designed and launched the core livestream shopping experience, enhancing seller engagement and driving revenue. Conducted usability testing and iterated on host tools to improve live selling success.
• Giveaway for Posh Show:
Revived and redesigned the giveaway feature to activate new live sellers and boost Active Live Hosts. Balanced business goals with legal constraints while refining the host experience.
Cross-Functional Collaboration: Partnered with product managers, engineers, operations, and research teams to define problems, create design solutions, and align on execution. Advocated for a user-first approach while balancing business priorities.
Design Process & Impact: Conducted user research, developed prototypes, and facilitated design critiques. Introduced iterative testing strategies to refine experiences, leading to increased seller adoption and engagement.