Product leader for high-stakes, company-wide priorities. Current: Instagram ads growth. Previous: Launch and globalization of Meta Verified subscription product, youth integrity for Metaverse, and election integrity strategy.

Strategy, planning, and execution for Netflix Studio product development. Work included:

• Marketplaces for vendor recommendation and hiring across VFX, dubbing, and marketing.

• Led 4 product managers focused on production of video and artwork for content promotion. Improved return on significant annual spend. Reduced time spent with structured workflows and automation. Captured critical data for analysis and intelligence.

• Led development of ad tech data products for Netflix. Designed tests and detail requirements for data analysis. Influenced development of YouTube and Facebook data analysis environments. This improved our A/B testing and advertising success measurement.

Led innovation for Netflix real time bidded and paid social channels. Influenced partner product roadmaps to improve return on ad spend. Conducted analysis to identify testing agenda. Designed and executed A/B tests. Evaluated and selected technology and partners. Secured strategic deals for data and ad inventory, including major platforms like Google.

Owned strategic direction of the Netflix RTB practice. Developed and managed key partner technology product feature requests and details. Led Netflix programmatic buying for the US, Canada, and launches into Australia and New Zealand. Defined A/B testing agenda. Partnered with analytics and data science teams to measure impact.

Led strategy for programmatic campaign optimization. Partnered with technology partners to define product needs and priorities. Managed strong client relationships. Oversaw 30+ person team (managed managers). Developed and led leadership training with all US managers and team leads. My team lead all US offices in outcomes and client satisfaction. Teams accountable for managing 20-25% of AOD worldwide spend.