Horizon Worlds; GenAI; Growth

At Beast Pets, we are bringing magical pets to life in XR using AI. My role in this includes:

• Daily collaboration with high-level stakeholders and developers on product strategy, roadmap and UX initiatives for augmented, virtual and mixed reality

• End-to-end UI design from initial sketch through building & testing in Unity

• Design AI interactions in collaboration with CTO

• Market research and user research/interviews

• Content auditing and client outreach

• Survey generation and data analysis

• User persona development

• In-person usability testing using HTC Vive, Oculus Rift, Augmented Reality app

• Create and revise user flows

• Strategize and design VR UI elements

• Develop design documentation and templates

• Design 2D and 3D storyboards, wireframes & prototypes at different levels of fidelity, using tools such as pen + paper, Sketch, Adobe Illustrator, Google Blocks, Google Tilt Brush, Unity3D

Contract to conduct market + user research to inform AR app design for large biotech client

Single-handedly designed & developed a high-fidelity platform VR UI prototype (displayed on Samsung GearVR), which demoed at NAB Show 2017 and is now used for whitelabel client platforms.

• Market & user research

• User interviews and surveys

• Affinity mapping & data synthesis

• Determining and developing key user personas in order to create user-centric design

• Information architecture

• 2D and 3D prototyping at different levels of fidelity using pen + paper, Sketch, Unity3D, Unity Asset Store

• Collaboration with engineers / developers

• Case study write-up & walkthrough with team; next step recommendations