Championed design strategy for enterprise SaaS products – provided strategic direction on UX, visual design, and accessibility across teams, ensuring ecosystem scalability, cohesion, business alignment. Articulated plans/concepts to cross-functional teams through presentations.
Launched design system for web/native apps. Collaborated with designers, developers, product managers, researchers to pilot new components, variants, features, patterns, adapting library to evolving needs. Designed/published robust Figma UI kit, doc site, tutorials, benefitting 100+ designers.
Engineered system efficiencies: Implemented programmatic color palette theming, enabling accessible customer branding. Restructured type token libraries to simplify adoption, decrease breaks, allow font swaps, improve a11y compliance, and expedite handoff.
Pioneered illustration/animation library and steered expansion – outlined MVP, user tested concepts, spearheaded Figma templates, and enabled innovative theming to support customer brand compatibility.
Mentored interns: oversaw mobile adaptation of data vis library and guided logo ideas.
Measured accomplishments:
• Saved $240,000 per product in startup costs through design system
• Reduced accessibility-related rework by 60%, cutting potential legal risks by $500k
• Boosted NPS scores from 5 to 9 through improved user experiences
• Increased speed by 300% for untrained animators, 174% for experts with software pilot
• Broke records with 2021 Hackathon campaign: 3,100+ participants, 200+ teams
• Surpassed records (again!) in 2022 Hackathon: 4,700+ participants, nearly 400 teams
• 100% WCAG 2.2 compliance within design system
• 100% parity between Figma and code within design system
