Own end-to-end campaign strategy and execution, from brief to launch to analysis for the Meta Verified for business product.

Initiate copywriting, creative direction, and iteration for all Meta Verified for business advertising and email marketing campaigns.

• Develop and execute brand marketing campaigns across digital, social media, and email marketing channels.

• Manage B2B touchpoints, including social media, websites, media kits, email campaigns, and events.

• Conduct market research and competitive analysis to identify emerging trends, consumer preferences, and opportunities for brand growth.

• Improve product marketability and profitability by identifying and capitalizing on market opportunities, improving product packaging and brand imagery, and coordinating new product development.

• Managed social media platforms (including paid social) for apparel company (Wild As Heck), increasing following by 54%, reach by 42%, and engagement by 28%.

• Identified and nurtured strategic collaborations and influencer partnerships for apparel company (Wild As Heck) to expand reach and visibility, organically establishing 10 (non-paid) partnerships in a 2-month period for a reach of over 2M people.

• Launch and maintain e-commerce sites.

Packaged and marketed creative learnings around the world’s most-used social network technologies (Facebook, Instagram, Messenger, WhatsApp, Workplace, Oculus, Metaverse) to internal and external audiences.

• Served as the global marketing stakeholder for Meta’s in-house creative consultancy (“Creative Shop”), empowering brands and the advertising industry with creative guidance by creating and scaling programs such as such as “Instagram Stories School,” which enabled Meta teams with tools, comms, and support to host over 447 IG Stories Sprints globally (with 848 Stories created), generating $61.2M in revenue.

• Synthesized learnings and scaled over 50 programs per year to cross-functional partners, millions of brands, and thousands of agencies, by identifying the most relevant and impactful audiences and opportunities and creating marketing materials and strategies based on those insights.

• Collaborated with 22+ global cross-functional partners, clients, and agencies to identify key audiences, generate insights to inform the channel, format strategy, and tailor the approach for key audiences.

For example, increased Small businesses’ awareness of Mobile-Friendly Video and Reels value, increasing revenue by 33% on campaigns with a Mobile-Friendly Video ad in 5 months.

• Deployed marketing campaigns from ideation to execution, developing marketing materials, visual identity, and self-serve “packages” to ensure awareness and drive impact.

• Established global processes and activation operations, such as advertisement libraries and program websites, that were leveraged throughout the organization, providing clear direction and guidance, consistency, and efficiency in how the company approaches intellectual property.

• Development of marketing goals, objectives, plans and strategies to build brand awareness

• Planning, development, and implementation of social media calendar

• Creation and execution of social media visual and written content

• Direction of website construction, re-construction, and management

• Copywriting

• Creation of thoughtful and engaging blog content

• Organizing and overseeing photo shoots

• Press requests

• Project management

• Sales/Retail Consultant