Identified scaled product-market fit opportunities, developed and executed data-driven go-to-market strategies, built trusted cross-functional partnerships, and provided product-focused sales enablement tailored by industry for eCommerce, education, restaurant, financial and professional services verticals, touching $1.5B+ in annual ad revenue.

• Created a centralized taskforce and launching a team-wide product activation, resulting in a 59% quarterly increase in product adoption and 77% quarterly increase in product revenue.

• Led cross-functional workstream overseeing signal-enhancing products for North America mid-market verticals, aligning on central goals, collaborating with global stakeholders to address blockers and shape future go to markets, and creating and scaling activations, including one that led to $38M+ increased product revenue in a 2-month period.

• Directed integrated planning efforts, using data to determine strategic priorities, develop action plans, and identify KPIs, resulting in 104% attainment of company-established product goals.

• Co-led team onboarding program, developing revised curriculum and facilitating training sessions to give 33 new hires the tools and training needed to quickly begin contributing in their new roles.

Cultivated university partnerships in a region comprised of 13 states in the West and Midwest, regularly visiting campuses and assisting partners with increasing student participation on TEAN programs through targeted marketing, sustained outreach, class visits, in person and online events, and collaborations with campus stakeholders.

• Identified new partnership and collaboration opportunities by monitoring data on regional, national, and international trends, resulting in 10+ new institutional partnerships and connections.

• Collaborated with campus relations team to complete projects on effective partner communications, new program concepts, competitor analyses, scholarship awards, and curriculum development, leading to more effective partnerships, improved student access, and increased enrollments.

• Created customized, strategic print and digital marketing materials for partners, in concert with TEAN marketing team, helping to highlight affordable programs and expand access to students from all economic backgrounds.

• Contributed to cross-divisional strategic working group leading to the successful integration of 3 unique brands.

Led the Chicago Center, an innovative and immersive study abroad program for international students and directed residential housing operations for the International House, a residence hall emphasizing cross-cultural learning, managing a team of 5 full-time staff and a budget of $600K.

• Built partnerships with international universities, recruiting agencies, and governmental programs, resulting in revitalized enrollments, 2 new university partnerships, and a US Department of State program agreement to increase global reach.

• Spearheaded digital and print marketing strategy for Chicago Center to target audiences on 3 continents, broadening marketing scope and drawing in multiple applications from students at institutions with no prior partnership agreement.

• Compiled and evaluated application and enrollment data using the Slate information management system to inform admission decisions, resulting in a high-achieving, intercultural student cohort.

• Advised students on academics, housing, cultural adaptation, health and safety, and university support services.

Directed development and execution of marketing, university relations, recruitment, enrollment management, and advising for Loyola’s Global Centers in Rome, Italy; Ho Chi Minh City, Vietnam; and Beijing, China, leading a team of 2 full-time staff.

• Established and implemented new business development plan, resulting in new program approvals at 12 universities over a 2-year period, with 13 additional partnership discussions in progress at the time of departure.

• Oversaw the design and implementation of engaging and cohesive marketing campaigns and communication materials and devised a coordinated digital marketing strategy, including ad content and positioning across various platforms, contributing to an 18% increase in student enrollments year over year.

• Coordinated all recruitment activities across regions, including an average of 85 domestic partner university visits per year.

• Implemented promotional and networking events, including international site visits and receptions at national conferences, resulting in new and strengthened partnerships.