As Director of UX Content Strategy, I focused on scaling AI-enabled product experiences, operational systems, and customer insight practices across complex enterprise environments.

Leading a team of senior and principal practitioners, I helped shape service design architecture across user, enterprise, and partner experiences while driving cross-functional alignment between UX, product strategy, engineering, and emerging AI capabilities.

Built and scaled a new UX function that transformed UX from a tactical service into a measurable driver of adoption, retention, sentiment, and task completion.

Built and scaled the company’s Product Content function during rapid growth, embedding content design directly into product development across a multi-squad SaaS environment.

Led product content strategy across high-growth SaaS initiatives, partnering closely with Product, Design, and Engineering to deliver scalable, user-centered experiences.

Promoted to lead UX strategy for next-generation enterprise payroll and HR systems serving large-scale enterprise clients.

• Directed cross-functional UX initiatives across mobile and web platforms supporting complex financial workflows

• Influenced product and engineering strategy through research-driven prototypes and executive demos

• Established scalable UX frameworks for modernizing legacy payroll systems

• Led stakeholder alignment across business, engineering, and design teams