• Engaged with customers to understand business goals and develop coordinated video, print, web and mobile graphics campaigns aligned with said goals. Initiated dialog, presented progress reports and solicited feedback on work products in progress for projects including BMW’s campaign for Poland and Russia.
• Created several successful commercial graphic campaigns including development of corporate identities (comprised of icons, typography and other key elements of branding.) Continued to represent design perspective through full roll out of several campaigns.
• Directly drove metrics-based processes to assess market/user response and adjust campaigns accordingly. Methods included active techniques (such as surveys) and passive measures (such as analyzing user navigation metrics.)
• Produced content including 2D/3D animations, video and still images. Coordinated with marketing and sales teams in creating and revising UI designs for key applications in a fast-paced environment.
