Lead global GTM Enablement and Merchant Growth for the Pay Later (BNPL) product suite across all merchant segments (Global Strategic accounts, Enterprise and SMB, and Partner) across eight markets (US, UK,EMEA, AUS, CA). My goal is to drive adoption, grow revenue and prevent churn by creating crisp messaging and impactful narratives that lead merchants through the entire funnel and sales cycle.

One of the 40 global employees selected for the 2023 Emerging Leaders Program. Worked with executive coach and ran a business with my teammates in a simulation. Built corporate strategy and pivoted after we saw quarterly results.

Seated in the center of the business, my team informed go-to-market strategy, sales enablement and customer support. I was responsible for building scalable content that engaged and guided our target audience at all stages of the funnel.

• Developed sales strategy and story from the ground up. Developed messaging framework and intensive research into buyer/user personas and customer segments.

• Created and wrote all value prop and value messaging.

• Developed "reasons to believe" with key differentiators and proof points.

• Managed all product launches with go-to-market strategy including sales and customer-support readiness, internal training, and external communications and PR.

• Content creation for sales, sales enablement, global brand, demand generation, and digital teams.

Provided storytelling and content strategy for Sales Enablement, Lead Generation and Enterprise Marketing teams. Create best-in-class content, messaging and sales assets that showcased the value of the PayPal commerce platform and brand.

• I managed projects from concept to delivery across a wide range of formats. This included; high impact sales and marketing deliverables, messaging and copywriting, product decks, storyboards, case studies, research, scripts, infographics, and video.

• Led efforts cross-functionally to ensure the involvement of key stakeholders to create a compelling story that is customer-centric and value-driven.

• Manage the internal design team and work with outside agencies to execute on brand and on strategy.

• Identified and contributed fresh ideas by keeping a pulse on trends and what is happening in the industry.

• Responsible for daily tasking and seamlessly transitioning between projects to meet quick turn requests without compromising quality.