Provided storytelling and content strategy for Sales Enablement, Lead Generation and Enterprise Marketing teams. Create best-in-class content, messaging and sales assets that showcased the value of the PayPal commerce platform and brand.
• I managed projects from concept to delivery across a wide range of formats. This included; high impact sales and marketing deliverables, messaging and copywriting, product decks, storyboards, case studies, research, scripts, infographics, and video.
• Led efforts cross-functionally to ensure the involvement of key stakeholders to create a compelling story that is customer-centric and value-driven.
• Manage the internal design team and work with outside agencies to execute on brand and on strategy.
• Identified and contributed fresh ideas by keeping a pulse on trends and what is happening in the industry.
• Responsible for daily tasking and seamlessly transitioning between projects to meet quick turn requests without compromising quality.