• Leading UX design efforts for customer identity, authentication, and account experiences across multiple platforms (web and mobile) to improve security, usability and customer engagement.

• Collaborating closely with product managers, engineers, and data scientists in problem discovery by conducting heuristics evaluation, competitive benchmarking, usability testing.

• Conducted quick User Zoom surveys and usability tests to get feedback and design validation

• Developed wireframes, high-fidelity prototypes, and user journey maps, ensuring alignment with business goals and customer needs

• Spearheaded design workshops with stakeholders to solve complex workflows, information architecture and data visualization.

• Led UX design initiatives for PayPal’s customer identity team, focusing on Customer data sharing, account security, and password less experiences

• Worked closely with user researchers and product teams to discover pain points and dictate design decisions based on findings.

• Played a key role in the implementation of a new design system components, ensuring that all authentication-related experiences were consistent and aligned with the brand’s standards.

• Designed wireframes, mockups, and interactive prototypes to support product development and testing, focusing on improving accessibility and reducing user errors.

• Designed end-to-end experiences for Capital One’s retail banking app in agile fashion using Jira, streamlining workflows, and improving frontline employee efficiency.

• Created customer journey maps, user flows, and data visualizations for transaction insights to help teams understand end-to-end customer experience and identify issues faster.

• Introduced standardized design layouts for recurring tasks, reducing engineering technical debt, and speeding up design delivery.

• Led usability testing with end-users to identify high-impact improvements, driving experience-driven prioritization.

• Designed AR kiosks and virtual try-on experiences, boosting retail engagement and sales.

• Built conversational robot shopper & dashboards, simplifying product discovery and workflows.

• Led usability testing and defined scalable design guidelines, improving onboarding, satisfaction, and delivery efficiency.