HIGHLIGHTS:

★ Customer Security: Presently leading a cross-functional design team creating digital security capabilities that integrate seamlessly into key cross-product customer journeys, like high-risk transactions, logging in, and signing up. Establishes experience vision in alignment with product strategy and technology roadmaps, driven by customer insights and research. Translates vision into near-term iterations and works alongside junior designers to produce deliverables.

★ Innovation: Conceptualized major new features and experiences as part of Fidelity’s Vision Design Team, and presented to executive leadership, sparking new initiatives, shaping product strategy, and effecting organizational change.

★ Operational Efficiency: Designed and maintained enterprise native design systems and streamlined and updated existing web design systems in collaboration with engineering teams Built a robust and flexible component and pattern library in Figma, leading to improved efficiency, visual consistency, and ease of maintenance.

★ User Retention: Led a redesign of the Fidelity mobile app in collaboration with product and technology aimed at better serving the ever-diverging array of user types, from amateur traders to wealthy retirees, with a particular focus on extensibility for future feature-additions. Resulting updates led to retention of 94% of new users, 13% increase in app store ratings, and garnered accolades from industry publications like Nerdwallet, Investopedia, and StockBrokers.com

★ Organizational Empowerment: Supported continuous enhancement of mobile apps by other designers and teams, holding regular collaborative sessions and office-hours, as well as ad-hoc 1-on-1’s to provide guidance and feedback, and connect designers confronting similar challenges.