I’m a JavaScript, UI, and Digital Ads Engineer / Application Developer at Advance Local with a passion for building scalable, user‑friendly solutions.
Experience
2019 — Now
Greater New York City Area
Platform Architecture & Strategic Initiatives
• Architected plans, epics, and engineering tickets for major upgrades to the digital ads platform
• Led redesigns of core ad‑delivery systems to improve performance, reliability, and maintainability
• Contributed from day one to company‑wide exploration of Customer Data Platforms (CDPs), evaluating capabilities and integration paths
Major Individual Engineering Projects
• Re‑engineered the digital ads refresh strategy from event‑based triggers to a timed‑refresh architecture
• Rebuilt the Real‑Time Bidding (RTB) system from two synchronous wrappers to two new wrappers running in parallel
• Designed and built a new dedicated console logger for ad software — simple, expandable, adaptable, and visually clean
• Created a Docker‑based local development environment for the polling product using docker‑compose and multi‑container networking with MySQL
• Continue to support, refine, and evolve these systems
Team Projects & Cross‑Functional Collaboration
• Increased automated test coverage using Jest (unit tests) and Cypress (functional tests)
• Co‑created and evolved a React‑based polling product that engages audiences across local publishers
• Expanded the polling product to support radial responses, slider inputs, open‑text replies, and modal‑based interactions
AI‑Augmented Engineering & Workflow Design
• Participate in ongoing AI strategy discussions to evaluate how generative and agentic AI can support engineering workflows
• Use AI to accelerate planning, code exploration, and architectural decision‑making while maintaining human oversight for correctness, coherence, and maintainability
• Develop internal guidelines for safe and effective AI‑assisted coding, including rollback strategies, deduplication, and quality gates
• Collaborate with cross‑functional teams to identify opportunities where AI can streamline development, documentation, and experimentation
2018 — 2019
2018 — 2019
New York City Metropolitan Area
Using my previous years of frontend and ad related engineering skills to debug publishers websites as they move onto our Real Time Bidding system.
Using Javascript, EJS, Angular, Python, and MySQL skills to develop and improve features of our platform and product.
2015 — 2018
2015 — 2018
Long Island City, Queens, NY
Developing websites and tools using HTML / CSS / Javascript / Node.js / Jquery / XML and XLTS.
Adding experience in React JS as a member of our Next Gen FullStack team.
Building tools for and improving our platform to solve problems and fulfill client and inside needs.
Creating and maintaining ads on client websites using Google DFP and other ad servers / RTB systems on our platform.
Supporting our Video platform using and debugging our Video.js player and legacy Akamai player.
Debugging video ad issues as well as making improvements to our platform.
With a team, assisting design, development, and implementation of customer websites.
Squashing Bugs on customer websites.
Using Bitbucket and Git repositories to work with team members in design and development.
Using Jira to keep track of bugs and projects and making sure they are completed in a timely fashion.
Managing Legacy Releases using Bamboo and helping to manage a team of 3 including myself in legacy engineering.
2014 — 2015
New York, NY
Assisted on-boarding of new clients onto our Tag Management System using Javascript and JS frameworks (MEAN stack).
Assisted in Corporate Website Development using WordPress
Analyzed new customer sites to evaluate how their third party tags and DFP ads would be safely integrated into our container system as well as with our web performance tools.
Performed testing in order to prove load time improvement and higher ad viewability using Mezzobit technology.
2014 — 2014
Greater New York City Area
Junior Fullstack Web Developer / Freelance Web Developer with abilities ranging from the front-end to the back-end concentrating on HTML5 / CSS / SASS / Javascript / Jquery / Ruby / and Ruby On Rails.
Education
New York Code and Design Academy
Full Stack Web Development
2014 — 2014
DePaul University
Masters
2007 — 2009