• Lead UX planning and design execution for digital products, partnering with strategy, creative, and engineering teams to translate business goals into clear user journeys and usable interfaces across responsive breakpoints.

• Facilitate discovery working sessions (stakeholders/SMEs) to define user roles, priority tasks, constraints, and edge cases early—reducing rework later in build and review cycles.

• Create information architecture and interaction models that clarify navigation, content hierarchy, and user decision points, ensuring the product communicates value quickly and supports real user intent.

• Produce low-to-high fidelity wireframes and prototypes to accelerate alignment, enabling teams to validate flow and layout before committing to development complexity and cost.

• Develop high-fidelity UI designs with consistent typography, spacing, and component usage; document behavior standards (states, validations, empty states, system feedback) to reduce ambiguity during build.

• Apply heuristic evaluation principles to identify friction in existing experiences (consistency, error prevention, recognition vs recall, system visibility) and convert findings into prioritized UX improvements. Nielsen Norman Group+1

• Collaborate closely with engineers during implementation, using structured handoff practices so key details (measurements, specs, assets, interaction rules) aren’t lost between design and code. Figma+1

• Support design QA by reviewing staging builds for layout accuracy and interaction integrity; document and track UX defects for correction before release.

• Contribute to evolving standards and reusable components where possible, improving consistency and speed across repeated patterns and future design iterations.

• Led UX assessment and redesign planning for an enterprise dashboard experience, clarifying scope, stakeholder expectations, and what “good” looks like for operational reporting.

• Designed new dashboard structure and layout with a clear visual hierarchy to improve readability of key KPIs, reduce scanning effort, and make critical information easier to interpret quickly.

• Built wireframes and high-fidelity UI designs (pixel-accurate) using Adobe CC; delivered screens and assets that were implementation-ready and aligned to corporate branding.

• Defined application logic flow for dashboard interactions including filters, drilldowns, sorting, and detail views; ensured the flow supported real operational decision-making rather than static reporting.

• Documented UI behaviors (loading, empty states, error handling, validation messaging) to reduce user confusion and to help engineering implement consistent system feedback.

• Conducted usability heuristic checks to identify high-friction interaction patterns; recommended practical UI changes that improved discoverability and reduced unnecessary clicks. Nielsen Norman Group+1

• Designed iconography and supporting visual assets that improved recognition and clarity of actions/status indicators while staying consistent with established design guidelines.

• Produced UX documentation and estimates to support stakeholder approvals and build planning, including phased delivery recommendations to meet timeline constraints.

• Coordinated reviews with stakeholders to confirm constraints (data sources, permissions, reporting requirements) and ensured the final UX approach fit how teams actually use dashboards day-to-day.

• Led UX architecture for modernization of legacy brokerage/insurance workflows, converting fat-client experiences into browser-based, responsive applications used by brokers, agents, and underwriters across multiple subsidiary organizations.

• Conducted workflow deep-dives with business SMEs to map existing processes, identify bottlenecks, and redesign task paths to reduce confusion, improve clarity of decisions, and minimize avoidable user errors.

• Produced end-to-end user flows, information architecture, and wireframes for complex rule-driven screens (quotes/binds, underwriting steps, document generation, approvals), ensuring navigation and page structure supported real-world usage.

• Designed custom interface controls and page layouts to support high-volume enterprise tasks, including data tables, advanced filters, multi-step forms, validation rules, and exception-handling patterns.

• Established and maintained corporate UI/UX standards (style guides, reusable patterns, consistency rules) that improved uniformity across products and reduced design drift as teams scaled.

• Built high-fidelity prototypes to align product, engineering, and stakeholders early; used prototypes to validate flow, reduce misinterpretation of requirements, and accelerate sign-off.

• Supported Agile delivery by collaborating with Product Owners on storyboarding and backlog readiness; ensured user stories had clear UX acceptance criteria and accounted for edge cases and role permissions.

• Partnered with onshore and offshore development teams to guide implementation; performed design QA and cross-browser checks to confirm pixel accuracy and behavior consistency across environments.

• Applied usability heuristics and structured review methods to continuously improve experience quality, focusing on consistency, system feedback, error prevention, and reducing cognitive load in complex transactions. Nielsen Norman Group+1

• Led UX design for B2B service experiences supporting enterprise purchasing and operational workflows; translated complex logic into streamlined UI patterns that were easier to learn and repeat.

• Designed high-fidelity, implementation-ready UI layouts using Sketch and supporting Adobe assets; maintained pixel precision and consistency with corporate visual standards.

• Defined information architecture and screen-to-screen flow using existing business logic as a baseline, then simplified navigation and layout to reduce friction and improve task completion.

• Created wireframes and interactive prototypes to validate direction quickly with stakeholders and reduce churn during development cycles.

• Contributed improvements to style guide patterns and reusable UI components, strengthening consistency across related product areas.

• Applied usability review and heuristic checks to improve system feedback, form clarity, and error/empty states—supporting better user confidence and fewer submission mistakes. Nielsen Norman Group+1

• Collaborated with product and engineering to clarify constraints and ensure designs were feasible, scalable, and aligned to release timelines.

• Supported design-to-development handoff through annotated specs and interaction notes, reducing interpretation gaps and preventing late-stage UI rework. Figma+1

• Participated in design reviews and iteration cycles, maintaining quality while balancing stakeholder requests and implementation realities.

• Built and launched a complete WooCommerce/WordPress eCommerce website, defining site structure, product taxonomy, and shopping flows from discovery to checkout.

• Conducted requirements gathering with the business owner to define user needs, operational constraints, and ongoing maintenance expectations; converted inputs into a practical UX plan.

• Designed responsive layouts for key pages (home, category, product, cart/checkout) with strong visual hierarchy and clear calls-to-action to support conversion and reduce bounce.

• Created and optimized product imagery at scale (photo editing and compression) to improve clarity while keeping load performance workable for real customers.

• Integrated and maintained product data, keeping content consistent across categories and ensuring shoppers could compare and purchase without confusion.

• Implemented payment processing (Authorize.Net) and validated checkout steps to minimize abandonment and support a smoother purchase experience.

• Built admin tools and documented maintenance steps so the client could update products, pricing, and content without recurring development dependency.

• Performed ongoing improvements based on observed friction and customer feedback, including navigation tuning and product discovery enhancements.

• Maintained website updates, UX refinements, and platform stability, ensuring the experience worked consistently across mobile and desktop breakpoints.