🚀 Founder of SMB Ads Products at PayPal

• Championed the product vision and roadmap to PayPal's CEO and executive leadership, spearheading 0→1 development to unlock a 9 figure ad revenue.

• Led cross-functional collaboration with Engineering, Design, Sales, Marketing, Finance and Legal to launch merchant acquisition and onboarding initiatives.

• Leading strategic partnerships to expand PayPal’s advertising ecosystem.

• Defining GTM strategy in collaboration with Product Marketing, optimizing pricing, positioning, and messaging for maximum merchant engagement.

• Built SMB Ads product team, elevating product culture by implementing structured product reviews, robust roadmap governance, and OKRs, ensuring tight alignment with company-wide strategic goals.

📈 Led Product Strategy & Commercialization

• Strategic advisor to Shopify’s COO, CRO, and CPO, shaping Shopify’s product roadmap and commercial strategy for high-impact initiatives.

• Scaled Shop Campaigns, Shopify’s CPA-centric advertising product for SMBs, driving 5X merchant adoption.

• Built GTM strategy for Shopify’s ad products, collaborating across Product, Marketing, and Sales to optimize positioning and engagement.

Recruited by Kevin Ryan (a co-founder at AlleyCorp and MongoDB) to disrupt financial services by building a tech-focused bank