• Led UX efforts for the employee experience - Growth and innovation team, driving strategic

improvements for Intuit’s internal portal used by 10K+ employees.

• Conducted competitive analysis, identifying 4 key opportunity areas that informed roadmap

prioritization.

• Developed a behavioral science framework to guide product decisions and design

experiments, enhancing employee engagement and decision-making.

• Designed a scalable notification strategy that streamlined communication, reducing noise

and increasing task completion rates by an estimated 30%.

Taking UXD projects and delivering them end to end.

• Led redesign and iterative development of a portal (for VR product), expanding target audience by 50% to include Strivr client base through cross-functional team collaboration.

• Facilitated cross-functional collaboration to gather feedback and implement quantitative metrics for data-driven decision-making, resulting in continuous improvement of the portal.

• Developed and executed a cohesive visual design system to achieve uniformity in all upcoming design projects resulting in a 25% increase in brand recognition and customer engagement.

• Supervised a junior designer in successfully creating a WCAG-compatible report for the portal, resulting in improved accessibility for users. Guided Junior designer for visual designs for employee-facing pages, enhancing overall user experience and brand consistency.

• Responsive app, built using WCAG accessibility guidelines, current global UX patterns and atomic design system. Designed using Sketch, Figma, Abstract, Miro.

• End-to-end product design process, Discovery to Delivery. Project’s development lifecycle included: requirement gathering, agile = collaborate + iterate with cross-functional team, facilitate design thinking & brainstorming sessions, incorporate lean qualitative and quantitative research methods and usability tests + analyze to build user-centric design, create a customer journey with storyboards, user flows that identifies opportunities for innovation, wireframes, high fidelity mock-ups (UI), handing over design specs, monitoring and documenting UX/UI QA.

• Revamped the design of Chegg Study, the company's top-selling product, resulting in a 45% increase in user engagement and a 23% improvement in conversion rates.

• Collaborated with "Growth PM" to develop fast-paced, iterative concept prototypes for C level presentations.

• Responsive app, built using WCAG accessibility guidelines, current global UX patterns and atomic design system. Designed using Sketch, Figma and Invision.

• End-to-end product design process, Discovery to Delivery. Project’s development lifecycle included: requirement gathering, agile = collaborate + iterate with cross-functional team, facilitate design thinking & brainstorming sessions, incorporate lean qualitative and quantitative research methods and usability tests + analyze to build user - centered design, create a customer journey with storyboards, user flows that identifies opportunities for innovation, wireframes, high fidelity mock-ups (UI), handing over design specs, monitoring and documenting UX/UI QA.

• Redesigned Employee Portal and multiple App designs, incorporating user feedback.

• Collaborated with cross-functional teams to build and implement a new visual design system, resulting in positive user feedback and increased user engagement.

• Streamlined the design process by creating and maintaining consistent design templates, reducing design iterations by 20% and resulting in a 25% decrease in time-to-market for new features.

• Responsive design, built using WCAG accessibility guidelines, current global UX patterns and atomic design system. Designed using Sketch and Invision.

• End-to-end product design process, Discovery to Delivery. Project’s development lifecycle included: requirement gathering, agile = collaborate + iterate with cross-functional team, facilitate design thinking & brainstorming sessions, incorporate lean qualitative and quantitative research methods and usability tests + analyze to build user-centeric design, create a customer journey with storyboards, user flows that identifies opportunities for innovation, wireframes, high fidelity mock-ups (UI), handing over design specs, monitoring and documenting UX/UI QA.