• Developed secure, scalable React front-end interfaces for elite sports organizations (NFL, Premier League, MLS, NCAA), managing sensitive athlete medical data including procedures, surgeries, allergies, and medications.

• Delivered high-priority React features with with performance monitoring (Sentry) on AWS, collaborating cross-functionally with product, backend, and UX teams to ensure seamless product delivery.

• Optimized deployment workflows using Git-based CI/CD pipelines coupled with LaunchDarkly feature flags, enabling incremental feature rollouts, rapid iteration, and zero-downtime releases to maximize frontend reliability and user experience for high-demand sports clients.

• Architected and delivered migration from ColdFusion legacy systems to robust, secure modern stack, enhancing performance, security, and site maintainability.​

• Oversaw design, development, and launch of two high-traffic university websites, championing and implementing industry-standard frameworks and headless CMS, while onboarding new staff with technical presentations and hands-on workshops.​

• Led integration of Amplitude for advanced analytics, engineering A/B testing pipelines to enable data-driven product decisions and iterative feature deployment.​

• Increased organic lead generation by 54% through strategic technical enhancements; directly contributing to higher student enrolment & annual revenue growth.

• Enhanced CMS offerings by building custom WordPress sites integrated with NewsCred’s proprietary SaaS platform, enabling seamless content publishing for Fortune 500 clients as part of their global marketing strategies.

• Managed full stack responsibilities; configured cloud-based servers, migrated new client sites, and optimized web applications for SEO, speed, and usability.

• Implemented comprehensive site-wide analytics (Google Analytics, Marketo) to track user behaviour, measure KPIs, and drive conversion-focused optimisations.

• Collaborated with clients and in-house designers to gather requirements and transform ideas into interactive, user-centric web applications for diverse business needs.

• Designed and deployed custom CMS sites primarily using WordPress, managed hosting environments, and resolved user-reported bugs across multiple platforms and programming languages.

• Reported live on Premier League matches and breaking sports news for Sports Direct News (now FDN), delivering match previews, half-time and full-time reports, plus post-match insights from managers and players. Utilized CMS, image management, and supporting resources to ensure timely and engaging coverage.