• Led end-to-end product design for a B2B SaaS platform for sustainability data, from research and ideation to testing and delivery.

• Conducted user research initiatives, including user interviews, surveys, and usability tests, to inform and validate design decisions.

• Created wireframes, high-fidelity mockups, and interactive prototypes to support rapid iteration and developer handoff.

• Partnered closely with Product Management, Engineering, Data Science, and external stakeholders to validate and refine design solutions.

• Facilitated design critiques and cross-functional reviews to collect feedback and align stakeholders on design scope and priorities.

"Started in 2013, Measurabl has become the world’s fastest growing sustainability software for the built environment. Our automation tools make it easy for more than 6 billion square feet of commercial property across 67 countries to collect sustainability data, analyze and accurately report on performance, and identify efficiency opportunities."

• Designed high-fidelity mockups and prototypes for a performance report that enables users to customize and visualize their portfolio’s sustainability data over time.

• Conducted an audit of system colors and UI components to standardize design system and ensure consistent usage for the platform’s visual design update in Q1 2019.

• Developed quarterly content strategies and experiences for 15+ clients, from research and ideation to production.

• Produced infographics, eBooks, whitepapers, interactive quizzes, and blogs to drive user engagement and organic traffic.

• Collaborated with SEO team to align content creation with keyword strategy and increase organic rankings.

• Presented and communicated strategy and project updates to stakeholders on biweekly calls.

Clients worked on: Mediflow, CPAP.com, Koeppel Direct, Jacuzzi Saunas, Red Rock Fertility Center, Justa Farm Dental, Range 702, De Anza Water Conditioning, IMI

"Internet Marketing Inc. (IMI) is a data-driven, ROI-focused, full-service digital marketing agency. IMI has been named one of the fastest growing private companies in the country the last four years in a row by the prestigious Inc. 500 list and the San Diego Business Journal."

• Conducted competitive analyses, content audits, and industry research to inform content ideation and creation.

• Collaborated with Design and Marketing teams to guide visual direction and messaging for final content designs.

• Supported Promotions team with native ad campaigns across StackAdapt, Yahoo Gemini, and Outbrain.

Clients worked on: National Funding, Koeppel Direct, MGM Resorts International, ARIA Resort & Casino, National Pen, American Bullion, 360 Total Security, Jazzercise, Tahiti Village, Wrangler

"Adwave aims to establish an advertising and marketing community on campus and educate our members with insightful speaker engagements, mentorship programs, and workshops. We are connected to Ad 2 San Diego as well as the San Diego Ad Club. We also provide an opportunity for students to gain real-world experience by creating an integrated marketing campaign for the National Student Advertising Competition (NSAC)."

• Collaborated on an integrated marketing campaign for Pizza Hut to improve digital sales and brand experience.

• Utilized research insights from Strategy team to create brand strategies addressing consumers' core needs and pain points.

• Assisted with content ideation, visual storytelling, and written messaging and tone of creative brief.

Client worked on: Pizza Hut