Product Design Lead, Global Insurance Innovation Group. Heading design of B2B and B2C cybersecurity SaaS applications.

• 2nd consecutive successful startup exit as founding designer. Acquired by HSB, a Munich Re company, 2021.

• Collaborating closely with international teams to design, build, launch, and update two B2B and consumer applications for desktop, tablet, and mobile, along with backoffice operations/logistics

• Spearheading continuous usability studies

• Overseeing the creation and maintenance of our design system and component library

• Brand development

• Creative direction

• Visual design

• Copywriting

Sole designer of Zeguro's Cyber Safety B2B SaaS platform pairing cyber insurance with risk management tools and services

• Synthesized customer and business needs to create highly effective, unique, easy to use, and engaging cybersecurity platform for SMBs

• Designed the direct-to-consumer (D2C) insurance underwriting and quote-to-cash (Q2C) experiences

• Accounted for disparate needs of end-insureds, underwriters, and admins

• Creative direction and brand development

• Acquired by HSB November, 2021

DataFox (acquired by Oracle in October 2018) is an AI-powered business intelligence platform that helps venture capital, sales, and marketing teams find and prioritize interesting companies.

I was the sole product designer of the platform. A notable success was the account scoring feature I designed, which was responsible for 75% of the company's ARR.

• Conducted user research, brainstorming sessions

• Created wireframes and user flows

• Built prototypes, and tested them with customers

• Established the design system

• Worked closely with PMs, founders, engineering, sales, marketing, and the customer success team to ensure our designs met customer and business needs.

• I also designed the machine learning admin portal to power our recommendations

At Kahuna, I worked closely with product management and the design team to deliver innovative designs for marketing automation across various channels such as push notifications, email, SMS, and in-app messaging. I interviewed marketing professionals, developed personas, and created wireframes and interactive prototypes.

Collaborated with the Account team to design the subscriber experience during the transition to Autodesk’s SaaS model. I created user flows, wireframes, journey maps, and prototypes. I also designed and conducted usability studies to get customer feedback on our designs.