Leading Shopify's back-office offering - the essential hub where merchants manage orders, fulfillment, and inventory. Helping businesses scale and thrive on Shopify.

Developed and drove our 5-year strategy and vision, pushing beyond day-to-day operations to focus on transformative, long-term merchant impact. Shifted our team culture to prioritise rapid iteration and real merchant feedback - quadrupling our user research while pioneering the adoption of AI tools that help designers build and test solutions faster.

Key achievements include completely redesigning our inventory management system and launching native returns and exchanges - a long-awaited first for Shopify. Created comprehensive experience and service maps now used across the company to identify product gaps and improve merchant support. Established a dedicated UX backlog to address design debt systematically, ensuring we maintain innovation velocity while continuously improving the core experience.

Led the UX&D organization at Just Eat, driving design excellence across 5-star rated apps and websites serving 28 million active customers generating 250+ million annual orders. Managed £3M+ budget while overseeing teams across 3 locations and 2 countries, with direct accountability for Customer, Restaurant, Courier, and Operations product pillars.

Partnered directly with the Chief Product Officer to shape company-wide product strategy, including a pivotal 12-month period serving dual roles as Head of UX&D and Head of Product for the Customer pillar. Spearheaded a transformative 6-month digital initiative that elevated Just Eat from third to first place in customer experience rankings, driving 4 million additional orders annually. Established unified design direction across the global Just Eat Takeaway.com portfolio (Just Eat, Takeaway.com, Skip The Dishes, Grub Hub) while collaborating with C-suite executives to secure strategic partnerships with McDonald's, KFC, and Wagamama's.

Built a high-performance culture centered on collaboration, strategic vision, and continuous improvement, achieving exceptional team retention and sustainable headcount growth. Created scalable frameworks for individual and team development, fostering an environment where design excellence thrives across the organization.

Joined this rapidly growing tech-startup (part of the London Stock Exchange’s ELITE programme) as their first Head of UX, responsible for all aspects of UX, customer service and design. Later promoted to Product Manager, tasked with relaunching Coull’s flagship advertising product.