• "Vibe-coded" a custom design-system plugin that automates iOS-to-Android conversions and legacy component migrations, saving the design org an estimated 100+ hours of manual refactoring per project.

• Shipped production-ready UI code commits via AI-assisted workflows for 5+ major product initiatives, reducing the standard design-to-engineering hand-off cycle by 40%.

• Led the 0-to-1 design strategy for 3 ecosystem-wide privacy tools, aligning 15+ cross-functional partners on a roadmap to protect users at a global scale.

• Architected messaging safety interventions like on-device nudity protection and spam renaming, resulting in a documented 13.4M monthly reduction in Negative User Actions (NUA).

• Shipped core features for Instagram Direct, including Group Chat controls and revamped Reporting tools, serving a global community of over 1 billion monthly active users.

• Scaled teen protection and platform integrity by designing high-integrity flows for adult-managed minor accounts, increasing safety signal coverage for millions of younger users.

• Built a comprehensive Instagram Figma clone used by 100+ designers to accelerate rapid prototyping and component reuse across the entire design organization.

• Optimized the core booking funnel for millions of global travelers, increasing search-to-payment conversion rates by 4.37% through streamlined interaction design.

• Developed high-fidelity, data-driven prototypes to validate new flight and hotel discovery features, reducing engineering rework and accelerating A/B testing cycles.

• Reduced first-time user drop-offs by designing a "window shopping" onboarding experience that allows users to discover product value before committing to setup.

• Increased onboarding completion by 24.14% by introducing intentional personalization and strategic pauses to keep users motivated through the 0-to-1 journey.

• Shipped a revamped, gamified entry flow using AI-assisted prototyping to move from a generic setup process to a high-retention user experience.