• Led design initiatives to modernize legacy flows and interfaces, streamlining user experience while preserving core functionality.

• Designed and launched A/B experiments focused on retention and monetization, directly contributing to key business metrics.

• Simplified and standardized design patterns across the app, reducing UX debt and enabling faster, more cohesive iteration.

• Collaborated cross-functionally to shape product strategy from defining requirements and success metrics to analyzing outcomes.

• Produced strategy to enable company to transition from one product offering to system of products & tools

• Lead product strategy, research, design and marketing of native app

• Developed design system for website, native app, and internal tools

• Redesigned eCommerce experience from marketing pages through to checkout

• Established customer experience from marketing funnel to product usage to interaction with support

• Lead research and design for flagship products, app, eCommerce site, and marketing pages

• Designed product marketing strategy and facilitated execution

• Lead brand strategy

• Spearheaded mobile payments experience for donation tool

• Designed MVP email builder tool

• Conceptualized website building tool experience

• Developed community strategy for Thrive Global through app based challenges and designed experience

• Designed MVP of challenges feature