• Led the redesign of the checkout experience, achieving a 3.37% uplift in conversion rates.

• Spearheaded a comprehensive header navigation redesign, resulting in a 0.89% increase in conversions during the initial launch.

• Designed and built the company's first design system, accelerating team productivity and enabling scalable feature development across web and mobile touch points

• Drove measurable growth through end-to-end UX improvements across Nuts.com's eCommerce platform, optimizing navigation, product discovery, cart, checkout, and retention flows

• Collaborated cross-functionally with product managers, engineers, and stakeholders to ship user-centric features that improved key business metrics

• Initiated and shipped design system MVP that led to 2x faster design-to-ship cycle and more consistent user experience

• Designed and launched key UX improvements for B2B data analytics platform, including dashboard redesigns, data visualization features, and taxonomy editing experiences

• Delivered measurable user experience improvements through iterative design testing and stakeholder collaboration

• Designed and implemented Stratifyd's marketing website, attracting over 1,300 daily visitors in the first week.

• Developed full-stack solutions for the data analytics platform using HTML, CSS, JavaScript, and CMS, ensuring high design quality.

• Collaborated with development and broader UX teams throughout the design process, using Agile/Scrum application development life cycle methodologies

• Built delightful micro-animations that meet user needs and enhance the user experience for mobile applications, using Principle

• Designed deliverables such as wireframes, mockups, guidelines, process flows, icons, and prototypes

• Presented design concepts and rationale to the team and stakeholders

• Created designs according to Apple's Human Interface Guidelines and Google Material's Design Guidelines

• Assisted in building a cohesive design system for all of the Cox Automotive's business units

• Participated in regular design reviews and learned how to clearly support and stand behind the design work

• Cultivated a deeper understanding of the latest UX design and technology trends