• Led the design of discovery experiences that help crypto-native users identify and act on trading opportunities.

• Led the design of US growth campaign

• Contributed to building the advanced trading design team and defined stakeholder collaboration processes to scale design impact.

• Led the design of crypto discovery and asset experiences, enabling crypto-curious users to explore, evaluate, and engage with digital assets.

• Designed and tested on multiple early concepts.

• Conducted field research to observe potential crypto users’ financial behaviors and translate insights into future product opportunities.

• Led the design of a CRM product and created a seamless experience for customer service across different platforms. Helped integrate large quantities of customer data and apply machine learning to provide insights that help companies maximize team efficiency.

• Communicated the user experience at different stages with different stakeholders including wireframes, flow charts, user journeys, mockups, and high-fidelity prototypes. Worked closely with developers on communicating design details and building the company’s design system.

• Worked closely with the marketing team and customer success team to get direct user feedback and find opportunities improving user experience. Successfully helped increased product adoption.

• Led and designed end-to-end user experience for a variety of impactful projects across different platforms from scratch, including HP Wellness, and HP Accessory Center. Created seamless experience between hardware and software.

• Fluency in stakeholder communication and alignment. Collaborated with the product team, development team, and other design teams to influence design strategy.

• Responsible for kicking off user research with researchers and helped draft research plans to gather user feedback then leveraged the results into ongoing product experience updates.

• Worked as the core designer in the central design group to design the trial experience across the dynamic 365. Designed the sign-in page and provisioning page using Microsoft fluent design system and BAG design system.

• Created an end-to-end user journey map and a design guidance book in collaboration with PM, content designer and UX researchers.