Part of TikTok’s Global Monetization org and the internal CRM platform team.

Led design strategy & execution for the internal CRM platform’s first ever AI-powered Sales Assistant launch (nicknamed “SalesAlly”), bringing the wonders and might of agentic AI to the finger tips of TikTok’s global Sales teams. Had great fun collaborating with product, engineering, product marketing, and business leadership on this strategic initiative.

In addition to working on AI product experiences, one of my other focuses in this role was to help define a new creative and design collaborative dynamic where our CRM designers can leverage more AI tooling througout their E2E process. Turned out getting this right in a big tech corporate context is a lot harder than it seems!

Designed MLOps experiences. Our niche focus is on helping enterprises from traditional industries optimize their AI/ML investments and flex their innovation muscles.

Part of the Mulesoft family. Swam in the world of Monitoring & Observability for Mulesoft-powered API-led networks. Collaborated with cross-functional partners to rethink Anypoint Monitoring’s user experience in its entirety. Took the product through an end-to-end UX research, discovery, and design execution cycle. Implemented a rigorous but lean UX research program along the way. Helped the org envision the future for Anypoint Monitoring by crafting various North Star prototypes that accompanied a strong multi-years product roadmap. Partnered with product management and engineering to scope out and design the MVP UX for Anypoint Monitoring 2.0.

Spent around two quarters working on vision projects for Oracle Cloud Infrastructure’s Data & AI team. The most exciting of which was creating a North Star design for its Data Catalog product where I had a chance to lead end-to-end discovery research studies as well as many design exploration workshops. This truly forced me to move outside of my design confort zone in face of an intriguingly complex technical problem / domain.