Holistic Kids Foundation is a nonprofit organization focused on wellness programs for children. I led the design and development of new digital platforms to support over 5,000 monthly active users.

• Designed the full UX/CX experience for new web and mobile applications, improving user engagement by 40%.

• Built an interactive design system that increased design-to-development handoff efficiency by 50%.

• Used Figma to create, test, and iterate prototype flows based on user behavior and stakeholder input.

• Led the analytics implementation using Google Ads Grant ($100K budget), Tag Manager, and Google Analytics to inform UX updates.

• Developed frontend codebase and collaborated with backend devs to align API integration with visual flows.

Crafting digital experiences with the latest tools, technologies, and user interfaces for Federal clients, including CDPH (California Department of Public Health).

Responsible for the UI/UX team and mentoring the front-end developers to guide them in building a good performance code. Supporting code to implement a consistent style code within the React and Angular frameworks. And aligning between the BA and QA departments, with feedback collected from the client the and test side to implement solutions based on the client persona, always with the ADA standards with the top rated.

Collaborating with product managers and engineers to gather user requirements, and transforming these baselines into design ideas that can be communicated using storyboards.

Responsible for creating and supervising the full production process including user personas, workflows, prototypes, design systems, dashboards, AI products …

Amgen is a global biopharmaceutical company with 30,000 employees worldwide. At Amgen, I led the user experience and front-end development of internal web applications and tools used by over 1,000 internal stakeholders across departments.

• Built high-fidelity wireframes, prototypes, and live UI components using HTML, CSS, React, Angular, and TypeScript within SharePoint environments.

• Collaborated with lab managers and engineers to gather feedback and align features with technical and operational needs.

• Conducted UX testing and audits, leading to a 25% increase in stakeholder satisfaction with internal dashboards.

• Created user flows, storyboards, and site maps that streamlined product development and reduced dev time by 20%.

MTM Watch is a luxury watch brand generating over $2M in annual global sales. I led digital design and brand development initiatives across web, marketing, and e-commerce.

• Redesigned core e-commerce platform to improve mobile responsiveness, resulting in a 22% boost in online sales.

• Analyzed user behavior using Google Analytics and Facebook Pixel to drive A/B testing and refine marketing strategies.

• Developed high-conversion landing pages and SEO-optimized product pages that increased web traffic by 35%.

• Built global creative assets for affiliates in the US, Italy, and Japan across web, print, and social platforms.

• Directed social media campaigns and digital ads, contributing to a 3x increase in engagement rates.

Promote is a B2B software company supporting over 20,000 external users. I led a design team of 17 designers and 3 QA professionals across multiple product launches.

• Led end-to-end UX design and product strategy for SaaS tools, improving user onboarding completion by 45%.

• Collaborated with cross-functional departments to ensure consistent design across customer touchpoints.

• Used behavioral analytics to refine user personas and optimize user flows, reducing drop-off rates by 18%.

• Delivered high-impact marketing and sales collateral, improving lead conversion by 28%.

• Oversaw creative quality, brand alignment, and asset production across internal and outsourced teams.