Productiv

Business impact

Customer team booked nearly 80 meetings within the first week of launch.

As Productiv prepared to launch their AI features to the world, I partnered with the team to elevate their brand presence and site experience. I designed new visuals to integrate across their website, refreshed key pages to position them as a world-class company, and collaborated closely with the VP of Marketing to refine their brand values and deliver ready-to-use assets. Beyond design execution, I advocated for value-driven approach to messaging and site structure that aligned with their goals of increasing trust and driving conversions.

Context

I was brought in at Productiv at a pivotal moment: the company was preparing to launch its new AI capabilities and needed its marketing site to reflect this next chapter. Their goal was to modernize the brand, update key pages, and create a site experience that could inspire confidence with customers and investors alike. My role was to explore how the brand could evolve—balancing innovation with trust—while redesigning the site to feel more engaging, approachable, and aligned with Productiv’s leadership in the SaaS and AI space.

Challenge

Productiv’s brand and website needed to evolve for the AI era. The key challenges were:

• Communicating innovation in a way that felt human: I believe that AI still makes some people uneasy—especially when it involves sensitive data—so it was my goal to build an identity that felt approachable, friendly, and trustworthy.
• Building trustwith IT buyers and procurement leaders, while signaling momentum to investors.
• Highlighting unique value props: surfacing actionable data insights that turn SaaS chaos into clarity.

Brand and messaging exploration

I explored directions that balancedinnovationwithtrust, guided by keywords like visibility, security, and cost savings. A central early question was: who do we want to appeal to, and how technical should the brand feel? This informed choices such as whether to lean into a more technical, monospace-inspired type system or use a cleaner, modern sans-serif style that would feel approachable and broad.

Early explorations emphasized high level ideas such as:

• Human connection: making the product approachable and community-driven with warmer imagery, conversational language (“Loved by…”), and clear CTAs.

• Trust & safety: designing sections to highlight enterprise-grade security and compliance, as well as certifications to reassure IT leaders and investors.

Visual & Motion Design Exploration

Productiv's initial marketing pages lacked motion, so my goal was to incorporate more animations to bring the pages to life. I explored different visual motifs such as spotlights to symbolize how Productiv sheds light on AI usage in your tech stack—using Figma prototypes and Figma Makes to create micro-animations that made the page feel more dynamic, approachable, and engaging.

Redesigning pages and implementing assets

Finally, I brought the refined brand direction into key landing pages. I moved away from rigid, text-heavy grids and introduced layouts that highlighted value at a glance. Calls-to-action were rethought to feel lighter and more conversational to capture leads earlier in the journey.

I also delivered ready-to-use assets and explorations, giving the marketing team a foundation they could extend into broader campaigns.