I was tasked with leading a design transformation for an award winning private markets platform. The company has now surpassed a record-breaking $40 million in topline revenue, delivering 38.6% year-over-year growth to 280,000+ investors managing $1.8B+ in assets

• I Led the complete redesign evolution for Groundfloor - a premier real estate investing platform, and orchestrated a strategic vision that bridges our established investor base with next-generation growth opportunities.

This wasn't just a redesign—it was architecting the design foundation for the future of real estate investing.

Strategic Impact & Leadership:

• Created the initial visual design vision of the web and mobile investor products.

• Championed a surgical approach to product transformation, balancing innovation with user retention through meticulous planning, stakeholder alignment, and continuous testing protocols.

• Established cross-functional design leadership, collaborating directly with product, engineering, and marketing teams to deliver cohesive user experiences at scale.

• Built and implemented a scalable design system that helped to eliminate development friction while accelerating product velocity.

• Design System Revolution: Delivered a comprehensive UI component library that streamlined development workflows and reduced design-to-production time.

• Process Innovation: Architected new design-to-development pipelines with product and engineering teams, creating sustainable workflows for rapid iteration and deployment.

• Brand Transformation: Developed unified visual brand guidelines that empowered marketing teams to maintain consistency across all customer touchpoints.

The result: A design ecosystem that doesn't just serve today's forward-thinking investors, but scales to meet the demands of tomorrow's real estate investing landscape.

I was operating as a strategic IC Principal Product Designer for High Circle Banking, working directly with the CEO and VPs to build and refine their flagship mobile and web products.

High Circle: Elite Banking Solutions for Businesses and HNW Individuals

Design Duties:

• Redefined and rebuilt the banking product alongside the founders, from initial concept to Version 1.

• Designed the entire website as the sole designer, brand identity, and full banking product for both web and iOS platforms.

• Collaborated with cross-functional leaders to document workflows, ideate, and scope work requirements.

• Partnered daily with engineering teams to ensure the delivery of a high-quality product, navigating trade-offs, UX issues, and execution timelines, while maintaining a high standard of craft to earn user trust.

• Assisted the CEO in shaping an early go-to-market strategy, including targeting early partnership prospects.

• Assisted in partnership with banks, and finding the right card programs.

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Founding Designer

Acquired 2021 by Payscale

Compensation, Figured out.

As the first design hire, I was tasked with leading all the product strategy, product design, visual design, and brand design work. I had the opportunity to work closely with the founders daily to help make the vision come to life. I was a part of helping the company grow revenue, which led to an acquisition by Payscale.

Spren is the leading software for health biomarkers.

I helped the founders evolve their product vision from hardware, and devices, to a modern mobile experience which removed the need for users to purchase scanners, cutting company costs, and realigning focus on innovating product. This new direction helped the founders close $10M in additional funding.

I was a big part in redesigning the entire product, and brand which moved the company into a modern, more refreshed brand and product experience.