I am a Product Design Leader with 15 years of experience building and scaling category-defining digital products and world-class remote first teams.
Experience
2024 — Now
2024 — Now
Seattle, Washington, United States
I was tasked with leading a design transformation for an award winning private markets platform. The company has now surpassed a record-breaking $40 million in topline revenue, delivering 38.6% year-over-year growth to 280,000+ investors managing $1.8B+ in assets
• I Led the complete redesign evolution for Groundfloor - a premier real estate investing platform, and orchestrated a strategic vision that bridges our established investor base with next-generation growth opportunities.
This wasn't just a redesign—it was architecting the design foundation for the future of real estate investing.
Strategic Impact & Leadership:
• Created the initial visual design vision of the web and mobile investor products.
• Championed a surgical approach to product transformation, balancing innovation with user retention through meticulous planning, stakeholder alignment, and continuous testing protocols.
• Established cross-functional design leadership, collaborating directly with product, engineering, and marketing teams to deliver cohesive user experiences at scale.
• Built and implemented a scalable design system that helped to eliminate development friction while accelerating product velocity.
• Design System Revolution: Delivered a comprehensive UI component library that streamlined development workflows and reduced design-to-production time.
• Process Innovation: Architected new design-to-development pipelines with product and engineering teams, creating sustainable workflows for rapid iteration and deployment.
• Brand Transformation: Developed unified visual brand guidelines that empowered marketing teams to maintain consistency across all customer touchpoints.
The result: A design ecosystem that doesn't just serve today's forward-thinking investors, but scales to meet the demands of tomorrow's real estate investing landscape.
2024 — 2024
2024 — 2024
Seattle, Washington, United States
I was operating as a strategic IC Principal Product Designer for High Circle Banking, working directly with the CEO and VPs to build and refine their flagship mobile and web products.
High Circle: Elite Banking Solutions for Businesses and HNW Individuals
Design Duties:
• Redefined and rebuilt the banking product alongside the founders, from initial concept to Version 1.
• Designed the entire website as the sole designer, brand identity, and full banking product for both web and iOS platforms.
• Collaborated with cross-functional leaders to document workflows, ideate, and scope work requirements.
• Partnered daily with engineering teams to ensure the delivery of a high-quality product, navigating trade-offs, UX issues, and execution timelines, while maintaining a high standard of craft to earn user trust.
• Assisted the CEO in shaping an early go-to-market strategy, including targeting early partnership prospects.
• Assisted in partnership with banks, and finding the right card programs.
2021 — 2024
2021 — 2024
Seattle, Washington, United States
Give your restaurant workers a modern financial benefit that is designed to meet their savings needs today, and tomorrow.
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2021 — 2021
2021 — 2021
San Francisco Bay Area
Founding Designer
Acquired 2021 by Payscale
Compensation, Figured out.
As the first design hire, I was tasked with leading all the product strategy, product design, visual design, and brand design work. I had the opportunity to work closely with the founders daily to help make the vision come to life. I was a part of helping the company grow revenue, which led to an acquisition by Payscale.
2020 — 2021
2020 — 2021
Spren is the leading software for health biomarkers.
I helped the founders evolve their product vision from hardware, and devices, to a modern mobile experience which removed the need for users to purchase scanners, cutting company costs, and realigning focus on innovating product. This new direction helped the founders close $10M in additional funding.
I was a big part in redesigning the entire product, and brand which moved the company into a modern, more refreshed brand and product experience.