Implemented dynamic theming for all sub-brands for single page app. Allowed for migration of 200,000 customers into new React experience, across 3 major brands, each with dynamic scalable vector graphics, colors, layout, and markup.

Architected, and implemented a React Whois privacy introduction product based on UX designs.

Leveraged Google Analytics to gather customer interaction patterns, and increase product adoption by 7% internationally. Reduced company wide customer attrition by 2% within first 2 weeks post launch.

Team lead, guiding grooming and issue refinements following Agile / Scrum best practices to deliver small, well defined user stories with appropriately scoped and measured subtasks for average 90% sprint completion.

Developed international countdown banner ads, used by affiliate sites. Increased monthly “flash sale” signups by 5% first month of release.