• Owning the end-to-end design strategy across B2B and B2C products to align user experience with business goals, resulting in measurable impact on revenue and engagement.

• Driving data-informed decisions using A/B testing, heatmaps and continuous feedback loops, translating insights into actionable next steps.

• Reduced development time by 50% using no-code tools like Webflow and Framer for rapid prototyping

• Collaborated cross-functionally with PMs, engineers, QA, sales and marketing teams to deliver cohesive, high-quality user experiences

• Mentoring junior designers on accessibility standards, UX writing and component-driven design

• Designed for real estate, fintech, and SaaS sectors across mobile and web platforms

• Worked with 10+ companies including WeWork India, HomeLane, KingsleyGate

• Conducted 1:1 user interviews, usability testing, and heuristic evaluations to drive product improvements

• Advocated for inclusive design, ensuring WCAG compliance across multiple projects

• Collaborated with PMs and engineers for agile delivery and seamless handoff

• Published design blogs and hosted podcasts to contribute to the UX community

Developed apps using react native