• Recipient of the 2023 UX Design Award nomination by the International Design Center Berlin.

• Led the transformation of Samsung's Knox Configure service from B2B to B2B2C, resulting in a remarkable increase in customer satisfaction from 60 to 95 through the redesign of the customer portal.

• Played a pivotal role in shaping the design language of Knox cloud services (comprising 30+ products/services), introducing new design patterns and components to enhance usability and elevate the overall customer experience.

• Pioneered the establishment of a new revenue stream for B2B2C Samsung and its partners, enabling companies to create custom Samsung smart accessories, thereby seamlessly personalizing user devices.

• Spearheaded design and research efforts for the innovative dynamic web experience of Knox Service Plugin, facilitating Enterprise Mobility Management (EMM) administrators in seamlessly managing Samsung device settings through their admin portals.

• Led the strategic and evaluative development of cutting-edge AI interactions and core features for Knox Asset Intelligence (KAI), revolutionizing how IT administrators access customized data through a chat-like interface.

• Led product design for internal AI tool

• Led statistical data analysis in collaboration with UX researchers to glean insights from customer reviews, driving the refinement of web surveys and key performance indicators (KPIs).

* Led redesigning of Infor Process Automation application and took it from desktop application to web application

* Made major changes in project plan and able to cut the duration by 55%

* Designed Low and High- fidelity wireframes for Infor Talent Science mobile & desktop web application

* Conducted 12 user observation session and usability test session. Created interview scripts.

* Led UX solutions by digging deep into complex user problems and interfaces to create effective, meaningful and efficient software

* Proactively identify usability issues and participate in solution reviews before the software release

* Led collaborative UX reviews with external customers and internal product stakeholders.

Collaborated with Prof. Lou Lenzi on projects in AR/VR, mobile & tablet AI dashboard, finance. Led the vision for the product area, designed prototypes and provided input from a user's perspective.

Sponsored Projects (Under the supervision of Prof. Lou Lenzi)

1) Smart Home: Led design of Augmented reality system that enabled users to see their completely built home overlay over the semi-constructed site or empty plot by using their smart phone or tablet.

Professor Assistant

1)Worked as a Graduate Assistant under Prof. Seth Wilson for his class SP21: Legal Informatics of Security, where I helped students understanding ethical and legal problems that are most tightly bound to the issue of information control

2) Worked as a Graduate Assistant under Dr. Fawzi BenMassaoud for his class FA20: OL-SOCIAL INFORMATICS: 26178. where I helped students with learning the research methodology of social informatics.

Capstone Project (mentored by Salesforce)

Led a team of four designers to create a web extension that enabled users to have more control over their personal information and personalized ads; with the goal of giving users the right to privacy and controlling their data.

• Led research and design on user’s grocery store to understand their pains & frustrations while shopping for groceries.

• Used Generative design methods to design solutions to allowing users easy product discoverability, easy checkout methods, AR guided directional interface to find products on user’s grocery list.

• Steered feature discovery, crafting scalable solutions that could seamlessly integrated with the existing grocery app.

• Created prototypes with the help of tools like Figma, Adobe CC to conduct user testing.