• Acted as technical lead for a core Ads Manager product area, guiding 5–7 engineers through design, implementation, and delivery of complex, high-traffic features.

• Led architectural decision-making across teams by reviewing technical designs, facilitating alignment, and introducing solutions that balanced scalability, maintainability, and delivery velocity.

• Delivered multiple end-to-end advertiser-facing initiatives spanning React-based frontend architecture, backend API design (Python/Java), relational data modeling (MySQL), and integration testing (Cypress).

• Drove improvements to Ads Manager usability by modernizing frontend patterns, reducing UI complexity, and establishing shared documentation and standards adopted across teams.

• Designed scalable data models and APIs for evolving product requirements, including introducing many-to-many relational patterns in high-traffic systems.

• Built and evolved shared web platform functionality used across multiple deployed applications and data sources.

• Led experimentation efforts, including A/B test design, execution, and analysis to inform product decisions.

• Mentored engineers through onboarding, design and code reviews, and formal mentorship programs; contributed to hiring and team-level technical standards.

• Improved team operations by supporting on-call process design, roadmap planning, and large-scale backend refactors.

• Built and shipped advertiser-facing features focused on automation, insights, and workflow efficiency.

• Owned internal tools end-to-end, serving as the primary engineer for design, implementation, rollout, and iteration.

• Worked extensively on frontend architecture, developing complex UI flows and improving reliability and maintainability of React-based systems.

• Designed and ran product experiments, partnering with product and design to make data-informed decisions.

• Served as a go-to engineer for complex frontend work and billing-related systems.

• Mentored apprentices and junior engineers through formal mentorship programs and supported design reviews across teams.

• Led the redesign and implementation of shared frontend navigation systems using TypeScript, deployed across cloud and on-prem environments.

• Built reusable UI components and product features used by a broad customer base.

• Collaborated closely with product managers and designers to translate requirements into scalable frontend solutions.

• Designed and built APIs for third-party integrations, supporting enterprise workflows.

• Implemented a zero-downtime payments data migration from MongoDB to Postgres using dual writes, data validation, and feature flags.

• Built enterprise user management features and collaborated cross-functionally to deliver reliable, customer-facing releases.

• Developed a user profile interface.

• Created an internal dashboard for data analysis.

• Maintained a database portal and served as the point of contact for issues faced by data entry interns.