Responsible for the P&L and product marketing strategy and execution for Core Products and Audiences globally

• Leads and manages a team of 10 Product Marketing Managers

• Oversees industry marketing strategy and execution for key audiences, including Retail, Professional Services, and Health & Beauty

• Directs the GTM strategy and execution for all related SaaS and e-commerce solutions

• Influences the product roadmap for all related SaaS and e-commerce solutions

• Establishes and operates as a centre of excellence for audience marketing and GTM best practices related to Core Products and Audiences, globally

• Drives the strategy and execution of pricing and packaging innovation

Responsible for the product, pricing, brand, and go-to-market strategy of the hardware/payment terminals category for North America & Europe (US, Canada, Mexico, UK, Ireland, France, Spain)

• Managed & coached a team of 5 experienced Product Marketing Managers

• Spearheaded critical launches, pricing and GTM initiatives across North America and key European markets.

• Owned the positioning and messaging of Square products across four key channels: product-led growth, sales channel, partners, and retail distribution, ensuring consistent execution across all regions & touchpoints

• Led the research, definition, and initial proposals for new hardware programs, including financial feasibility and analysis

Responsible for the product, pricing, brand and go-to-market strategy of the hardware/payment terminals category for Europe

• Led a team of 3 experienced Product Marketing Managers

• Led the launch of new product propositions in new European markets

• Defined & implemented the pricing and promotion strategy across all hardware devices

• Created & executed the European business and 360° marketing strategy (email, website, brand & performance marketing, retail & sales enablement)

• Drove market & seller insights projects to support new product & feature development

Accountable for the product, brand and go-to-market strategy of the Audio & Video category for Europe

• Created & implemented the European business and 360° marketing strategy (PR, brand activation, retail, MarCom, trainings and online)

• Constructed the product roadmap for Europe

• Lead the distribution and pricing strategy, by key model and key retailer