• Launched MVP tailored for West African markets, boosting engagement by 40% in six pilot regions.

• Introduced in-person driver verification, reducing fake signups and increasing trust.

• Defined brand identity and market positioning; built business strategy covering pricing, trips, revenue, and profitability

• Designed the end-to-end mobile experience, including onboarding, home feed, vehicle selection, and payment flow

• Conducted stakeholder and user research to inform product direction and design decisions

• Delivered user flows, wireframes, high-fidelity mockups, and an interactive MVP prototype with production-level functionality

• Built a Figma-based design system and validated key features through usability testing

• Led A/B testing showing 27% more donations and 40% lower bounce rates for the Hub experience vs legacy site

• Owned end-to-end design for Community Hub (onboarding, donations, discussion boards), conducting user research and competitive analysis to inform decisions

• Created user flows, wireframes, and high-fidelity prototypes, collaborating with developers to ensure seamless implementation

• Conducted usability testing to validate designs, iterating based on quantitative and qualitative feedback

• The successful rollout of MxHub enabled the retirement of Xamarin within 4 months, contributing to a 5% reduction in Alaska Airlines’ annual maintenance costs.

• Replaced the third-party Xamarin iPad Pro app with MxHub, a custom-built tool to streamline aircraft tracking and engine oil servicing for the maintenance team.

• Conducted stakeholder interviews and user research aligned with ETOPS aircraft requirements and pre-departure checks.

• Designed wireframes, user flows, and the oil service interface; led implementation in Figma to support MVP delivery.

• Built a clickable Figma prototype showcased to investors, helping secure ~60% of pre-seed funding

• Led end-to-end design process: stakeholder interviews, user research (IDIs), wireframing, prototyping, and usability testing

• Created information architecture and user flows to define product structure and ideal user paths

• Designed responsive web app interfaces aligned with dev requirements and business goals

• The Microsoft Edge browser was due for a systems thinking and framework development inlcuding, component structuring, spacing and layout. To kickoff the project, I collaborated with other team players, product manager and a UX Designer to conduct research and understand the needs, goals and current state of workflow. I identified gaps and opportunities related to inconsistency and inefficiency. I proposed the method of using base components for common components. This method empowers designers to apply change at-large fast and easy. We adopted this new method and applied it across all of the assets of the Edge UI Framework library on Figma. This new framework allowed all designers to iterate on designs twice as fast as before, increasing productivity, output and also saving the company useful resources.

• I developed a new and much improved framework for the edge browser, including a responsive and adaptive layout.

• I have collaborated with other designers and specialized UX researchers to understand user goals and needs.

• Also, I worked with developers and animators to garner insight into user-product-interaction.

• Managed and maintained the Figma asset library, including directory optimization.

• Utilized introductory HTML and CSS to meet development standards.