• Designed and conducted qualitative research on user behaviors to improve customer service experience

• Developed in-house service blueprint to increase cross department communication and work efficiency

• Analyzed competitive products and determined the strength and weakness of our product

• Designed and executed 5 marketing campaigns

• Created social media contents, including posters, copies and videos, for clients based on data analysis

• Assisted clients in developing and maintaining brand imagery

• Launched an H5 Campaign and assisted client to add more than 200 followers to its Wechat official account

• Analyzed the market data of H5’s campaign and submitted the final report to the client

• Participated in the preliminary planning of Marriott campaign