Lan W.

Lan W.

Lan W.

Senior Product Analytics Manager

Product and Marketing analytics expert in fintech/payment industry: statistics, A/B test, modeling, marketing campaign targeting and measurement, digital marketing, CRM, visualization, deep-dive, customer life-cycle analysis, retention & customer lifetime value, cannibalization, KPI forecast, international expansion...

Experience

PayPalSenior Product Analytics Manager

2022 — Now

2022 — Now

Product analytics of PayPal financial services products (debit card, Direct Deposit, Savings, etc.)

PayPalCustomer Portfolio Analytics Manager

2021 — 2022

2021 — 2022

New corporate metrics, insights around customer trends, analyses for corporate and regional strategies

PayPalMarketing and Product Analytics Manager

2020 — 2021

2020 — 2021

Product analytics of Xoom: retention, churn forecast, lifetime CV, and cannibalization analysis

PayPalMarketing Analytics Manager

2016 — 2020

2016 — 2020

Acquisition and engagement of PayPal Credit

Marketing and product strategy of PayPal Consumer Financial Solutions (debit card, direct deposit, cash in and out)

Discover Financial ServicesManager - Marketing Analytics

2014 — 2016

2014 — 2016

Greater Chicago Area

Inactive segment of customers management

Balance transfer direct mail and digital campaign optimization

Customer Contact Strategy (inbound telemarketing)

Retention

Education

The University of Alabama

Master

Shanghai University of Finance and Economics

Bachelor's degree