Galloway, New Jersey, United States
Executed strategies to achieve long-term brand objectives and worked with sales leadership to support a national dealer network of fence fabricators and installers with their local marketing efforts
UX/UI DESIGN:
Oversaw the development of a national online fence retail brand and e-commerce website
• Led the project from inception to launch, ensuring seamless collaboration with partners.
• Developed detailed site maps to visualize the structure and flow of web pages.
• Organized a large product database, enhancing user navigation and searchability.
• Created content strategy to bolster sales, aligning with user needs and market trends.
• Delivered brand platform, high-fidelity mockups for web pages, and all design assets.
• Designed and produced thirty instructional videos to improve user engagement.
PRINT & DIGITAL DESIGN:
Responsible for the visual design, development, and maintenance, of all print and digital assets
• Wrote creative strategies and developed user personas to support marketing goals.
• Developed campaigns across various advertising medium to support sales goals.
MARKETING MANAGEMENT:
Supervised a small marketing team and influenced expansion plan to drive national brand growth
• Oversaw dealer co-op marketing program and allocation of funds.
• Streamlined asset distribution to dealer network by setting up a warehouse fulfillment system
• Managed $650K marketing budget.