Supported the Consumer, Business & Wealth Management Technology portfolio, focusing on employee-facing applications used by the Bank and Lending Product teams.

• Revamped third-party legacy application to streamline manual check returns process.

• Designed user-friendly toolbar for efficient check image handling.

• Ensured brand consistency and accessibility compliance across products.

• Researched associate needs for dashboards to improve productivity and metric tracking.

Initiated and guided the redesign process of the company’s HR intranet hub, setting the foundation for improved usability and functionality

• Conducted UX audit, providing actionable recommendations to elevate user experience.

• Enhanced pitch decks with storytelling, incorporating UX best practices and processes.

• Identified accessibility risks, advocating for compliance to improve inclusivity.

• Drafted a research plan, focusing on improved information architecture.

Supported the enterprise XD team, focusing on employee-facing applications to enhance contact center agents’ efficiency in servicing financial customers

• Collaborated with stakeholders in Agile environment, adhering to project timelines.

• Guided strategic direction of legacy application migration to one unified system.

• Consolidated three softphones into one universal product, supporting 18 business lines.

• Led UX and research efforts through multiple releases, improving call transfer process.

• Designed multiple releases of a cross-product refund tool, supporting 5 business lines.

Contributed to the architecture of a financial dashboard for a startup website aimed at helping women manage their finances

• Collaborated directly with founder/CEO on project scope and prioritization.

• Designed three critical user journeys for the minimum viable product (MVP).

• Created medium-fidelity prototypes and conducted usability testing.

Executed strategies to achieve long-term brand objectives and worked with sales leadership to support a national dealer network of fence fabricators and installers with their local marketing efforts

UX/UI DESIGN:

Oversaw the development of a national online fence retail brand and e-commerce website

• Led the project from inception to launch, ensuring seamless collaboration with partners.

• Developed detailed site maps to visualize the structure and flow of web pages.

• Organized a large product database, enhancing user navigation and searchability.

• Created content strategy to bolster sales, aligning with user needs and market trends.

• Delivered brand platform, high-fidelity mockups for web pages, and all design assets.

• Designed and produced thirty instructional videos to improve user engagement.

PRINT & DIGITAL DESIGN:

Responsible for the visual design, development, and maintenance, of all print and digital assets

• Wrote creative strategies and developed user personas to support marketing goals.

• Developed campaigns across various advertising medium to support sales goals.

MARKETING MANAGEMENT:

Supervised a small marketing team and influenced expansion plan to drive national brand growth

• Oversaw dealer co-op marketing program and allocation of funds.

• Streamlined asset distribution to dealer network by setting up a warehouse fulfillment system

• Managed $650K marketing budget.