Designing end-to-end SRE platform UX for infrastructure, cloud, and incident management, including AI-driven workflows. Previously led logistics delivery platform design.

• Design and create a unified, modern, and user friendly design system for product innovation, targeting millennials customers across all platforms (mobile and web)

• Create solutions with design strategies for a better front end customer experience relationship (onboarding, account settings, how to set up your account, Instant credit access and card verification, FICO scores, Mortgage) based on user research, personas, and datas with wireframes, rapid prototyping, and usability testing

• Lead design provocations on how to solution existing problems and cases with AI conversational experience designs, gamification on onboarding processes and reward system, and thinking on customer’s relationship-first strategies to engage users to easily achieve their goals

• Collaborate and closely communicate with other product designers, content designers, art directors, accessibility team, design architects, research team, and front-end developers to understand the customer’s pain points, developer’s and accessibility constraints, and to generate best solutions and feedback to deliver a better and new experience for our customers

Product Design Consultant for (B-B / B-C) Business Model Development

• Translated client business requirements, user needs, and technical requirements into designs that are easy to understand and emotionally engaging

• Led strategic thinking from product concept to developer hand-off

• Mentored and guided team members, helped them to be inspired, and shared experiences and techniques

• Contributed to and positively shaped the design team’s culture through collaboration, various types of feedback depending on teammate’s personality, and process iteration

• Acted as Project Manager across various projects for teams to align on project milestones, presentations, and deliverables

• Achieved in exceeding revenue growth 24% to $1.22 billion for Hasbro’s line of Disney’s Frozen 2 product ($203M for 2019 revenue) with innovative package design strategy

• Actively managed branding, packaging, and event design for LA Entertainment brands

• Drove Plastic-free package meetings to crate solutions to help reduce global warming

• Led Global Design Styleguide production for Transformers Botbots series 2-5 by creating logo, patterns, key art, layout, character art collaborating with copywrite team/ vendors

• Lead 2018 Licensing Show in Las Vegas with outstanding design strategy and each franchise’s brand identities which successfully sold the IP to Hasbro for roughly $500M

• Managed art directions to junior designers, vendors, and design agencies for outstanding design production

• Designed social media assets, websites, newsletters, sales presentation decks, sell sheets, branding guides, and visual designs for global distribution