Microsoft AI: Advertising & monetization.

Driving 0-1 design for CRM and platform tools, integrating AI and Copilot to deliver intelligent, user-centric experiences that drive revenue and streamline seller workflows

Led the design and implementation of AI-powered features within the Google Play search and discovery experience, resulting in increased user engagement and revenue.

Focused on monetization and enhancing the user journey on SERP, CRM, and browsy surfaces for Google Play Store while boosting the developer brand. Utilizing generative AI, sponsored content, and recommendations, to drive revenue while enriching the user experience, facilitating the discovery of relevant content, and bolstering developer brands for sustained investment in the Play Store, surpassing revenue goals by over 100%.

Leveraging data-driven insights and user research, our team consistently surpasses revenue targets by crafting a seamless native ad experience that seamlessly integrates with the user journey.

Using generative AI to solve business problems and integrate more useful and informative experiences into Play Store-sponsored content, based on user feedback, to enhance their search, browse, and discovery journeys.

Expertise extends across various ad asset formats and generative AI, encompassing mobile, denser, large screens, and foldable devices.

Contributing custom components to Play Material Design system via Play Creative Shop Play and Design Systems Council.

Recipient of award for outstanding contributions in the professional field of interaction design.

Led a comprehensive redesign initiative for Dictionary.com and Thesaurus.com web and mobile platforms, overseeing the restructuring of information architecture, design systems, ad placement, and aligning the user journey, increasing CTR by 35%, and revenue by over 25%.

Conducted workshops on agile methodologies, pod-style work, and fostered cross-functional collaboration to enhance team efficiency.

Initiated collaboration with the data science team and engineering partners to formulate data analysis plans, leveraging insights to inform strategic design decisions.

Guided and facilitated design sprints, team meetings, hiring decisions, and interviews, contributing to the overall success of the team and projects.

Served as design lead on DEI councill, contributing to workplace integration, project and event planning, and site-wide DEI recognition and promotions.

Launched onboarding flow for new feature release, Zoom Phone, resulting in increased 32% retention and over 50% decreased over support requests.

As the lead designer for creative advertising performance measurement tools, I spearheaded UX initiatives by assessing user needs and pain points through comprehensive user research. I played a pivotal role in shaping information architecture, user journeys, sketches, wireframes, and high-fidelity mocks and prototypes for advertising applications on Facebook, Instagram, and Meta Family of Apps, increasing user satisfaction via UMUX lite by over 23% and surpassing revenue goals by over 50%.

Collaborating seamlessly with cross-functional teams, including Product Managers and Engineering, I defined roadmaps and feature requests for these tools. In partnership with team members, I conducted a thorough audit of the Business application suite, evaluating consistency, centralization, and subsequently redefined the design system and components for a more cohesive user experience.

To strengthen brand identity, I took the lead in designing the org logos.

Initially contracted from February to June 2022, I transitioned into a full-time employee role in July 2022.