Owned end-to-end strategy, design, and launch of a Paint homepage feature, driving a 600% increase in user engagement and a 54% lift in ecommerce conversion (13% → 20%).

Drove AI-assisted configuration and product visualization strategy for complex categories, designing intent-based experiences that compressed 200+ configuration questions into adaptive, user-centered workflows and improved best-fit product discovery.

Founded and led the end-to-end creation of a mobile civic engagement platform, launching on the Apple App Store and Google Play.

Built and led a 13-person cross-functional team across engineering, design, business, and sales, owning product strategy, UX architecture, and system design.

Drove roadmap prioritization and delivery, making tradeoffs across scope, timelines, and technical constraints.

Led investor and partner product presentations, translating product vision, technical decisions, and market opportunity into clear, actionable narratives.

Designed core UX for PayPal’s Working Capital Loan during COVID, enabling revenue-based repayment instead of fixed monthly payments to support businesses during the pandemic.

Shipped application and execution flows under accelerated “moon launch” timelines, partnering with product, engineering, legal, and risk to deliver compliant, merchant-centered experiences.

Contributed to merchant lending, shopping, and Pay Later surfaces and helped scale consistency through the Merchant UI Kit.

Designed UX for Marriott Bonvoy mobile experiences across a multi-brand hospitality platform, contributing to Trips and Dining features used by multiple Marriott-owned hotel brands. Balanced brand-specific requirements, visual identity, and experience standards while maintaining a cohesive Marriott ecosystem. Partnered with product managers and engineers to deliver scalable, accessible discovery, booking, and trip-management flows within enterprise design system constraints.

Redesign the new account sign up flow, with focus on the account finder process. Researching industry standards and legal requirements for all new designs pertaining to the shopping team. Wireframe and prototype designs in Figma. Facilitate and analyze user research.