Led design and advertising prototypes for Meta – partnering cross-functionally and with external agencies to bring ideas to life that showcase the creative potential of Facebook’s platforms.
Reimagined the design team infrastructure by evaluating the way we work and developing more efficient workflow and processes, creating visibility for design and empowering the team to ship more than 100 projects in a half. Enabled designers, editors and motion designers to excel at building and making - improving communication, collaboration and removing roadblocks.
Led the design and development of two large-scale websites, aligning cross-functional stakeholders and leading work streams; setting scope, budgets and milestones and bridging the gap between design, content and engineering teams.
Drove the strategy and design operations for Playground, a collection of 21 fictional brands used by 50+ product & design teams to explore creative possibilities for brands and creators across Facebook Inc.