As a Principal Product Designer at Coursera, I lead Merchandising design, shaping user experiences across critical pages like the logged-out homepage, description and hub pages. I define complex problem spaces, drive strategic vision, and ensure cross-functional alignment. By simplifying systems and leveraging research and data, I influence product strategy and foster innovation.

As a Staff Product Designer at Coursera, I drove strategic vision and clarity across multiple initiatives on the Discovery pod. (Unified the Description pages (DPs) and Google Professional Certificates Tests) Optimizing the pages for improved conversions and increasing learner engagement.

As a Senior Product Designer at Coursera, I focused on Acquisition and Growth, driving key initiatives like the SEO Articles project, which became one of Coursera’s fastest-growing top-of-funnel products, significantly increasing traffic and user engagement.

I also designed the PMF for Career Academy, resulting in a measurable lift in paid enrollments and paving the way for the Enterprise Career Academy. Additionally, I redesigned the login and sign-up experience, leading to an extensive boost in registrations and overall user engagement.

Led all aspects of brand development, strategy, and creative projects, overseeing work from concept through final production. Collaborated with sales, research, and marketing teams to create targeted content for customers, executives, and internal departments. Played a key role in developing social media and brand architecture strategies. Directed and managed Vera's public website, ensuring consistent branding and user experience across digital platforms.

Additionally, I led the design of Vera’s security conference, "Versus 16", which involved creating billboards, signage, advertisements, and branded materials like the website and swag. Managed visual design projects, including campaign assets, sales documents, key graphics, style guides, ebooks, and microsites.

Led the design and creation of specifications, wireframes, and prototypes, delivering elegant solutions for Vera’s Enterprise applications. Defined user experience priorities and implemented processes across the company. Collaborated with customer success and engineering teams to continuously improve the product's customer experience.

Utilized metrics, surveys, user interviews, and testing sessions to identify and implement improvements. Directed visual design efforts for key projects, including sales assets, style guides, and marketing materials.