Drive global creative initiatives across Meta’s family of brands (Meta, Facebook, Instagram, WhatsApp), leading cross-functional teams and agency partners to bring campaigns to life efficiently while aligning strategy, resources, and AI-enabled solutions to deliver innovative in-product and marketing experiences at scale.

Led 360° marketing campaigns for live sports properties including NASCAR, Thursday Night Football 2025, and regional marketing for the New York Yankees; managed timelines, budgets, and agency partnerships while aligning cross-functional teams to deliver high-impact, on-brand creative across channels.

Led the planning and execution of content launches for Amazon's ad-supported platform, Freevee, successfully bringing over 1000 films and series to market with a 100% on-time publishing rate and on-time ad breaks, optimizing workflows and cross-functional collaboration across international markets.

Managed end-to-end global launches for Netflix's Animation portfolio, driving automation, scaling operations, and improving transparency to deliver content in over 35 languages across 190+ territories.