I built a team of 5 cross-disciplinary researchers, evolving our model from ad-hoc research-as-a-service to embedded researchers in product and marketing teams. We set up a rigorous insights practice that triangulated qualitative research, survey data, and product data analysis to help team leads & designers make better informed decisions.

I also established a research democratisation programme that empowered the organisation to conduct research & gather insights independently. This included increasing customer exposure hours for product managers & developers, 1-1 coaching for designers on research skills, and a self-serve research repository.

I established the research practice as the first UX Researcher in the Experience Design Team. I delivered insights & collaborated with product & visual designers to develop key owner experience projects & go-to-market campaigns, including the unboxing & connected app experience for a new product line (headphones), and the re-launch of the haircare product line.

I also grew the culture & usage of research, coaching designers to plan, conduct, analyse, and utilise research as part of their design process.