Product Lead for New Product Growth + Growth Platform

Product Lead for Growth Acquisition - SEO, App Optimization, and LP Experimentation | Apr ‘22 - Dec ‘23

Product Lead for Growth Foundations & Martech - Growth Platform and Marketing Tech | Jan ‘24 - Dec ‘25

Led team of 20+ SEO & experimentation specialists supporting clients across B2B, SaaS, Insurance, D2C, e-commerce, and B2C clients.

Developed and defined product development roadmap for all owned services, including SEO, Customer Research, Experimentation, Digital Diligence, and App Optimization. This included establishing vertical-specific and client-specific methodologies, rolling out testing & experimentation frameworks, and creating an SEO-specific forecasting model

Integrated customer research, sales, and paid media data to create more holistic SEO optimizations that led to a 125% growth in leads with a 65% improvement in traffic for a client.

Built cross-channel strategies, including ad copy/metadata optimizations, paid vs. organic incrementality testing, and accelerating organic performance through paid search learnings.

Developed a framework to determine incremental performance improvement from SEO projects.

Created & implemented SEO strategies to drive high quality, high converting traffic.

Provided implementation plans and managed execution in collaboration with developers & engineers.

Established sitewide strategy to drive on-page recommendations.

Identified expansion opportunities & work with content writers to produce & publish content.

Conducted qualitative user experience testing and quantitative analyses.