Created a new tree test feature for Helio, a survey platform for product, design, and marketing research that is owned by Zurb. The new feature enables users to create a nested tree question, share the test with customers, and view reporting metrics. The project involved selecting and implementing a drag and drop library (Angular UI tree), recursive data manipulation, and custom styling and logic. Technologies used: Angular.js, JavaScript, Sass, Ruby, Yarn, Tippy.js, Chart.js, Angular UI Tree.

Led all aspects of marketing at a startup that detects manufacturing defects with AI. Partnered closely with cross functional teams to drive growth, culminating in raising a series B in 2020.

Key projects:

• Led redesign of Instrumental.com, used analytics to increase the total website conversion rate by 1.5%. Responsible for the CMS and engineering consultants.

• Started the digital advertising channel from the ground up. Leveraged testing to increase leads by 3x.

• Coordinated a product launch event, resulting in 7 speakers, 100+ engineering attendees, and press coverage.

• Managed all content generation and secured press coverage in the NYT, The Economist, the WSJ, Forbes, Design News, and more.

Led demand generation, product positioning, and brand awareness at a life science SaaS startup. Interfaced with product and design teams to streamline the customer journey and develop messaging.

Key projects:

• Implemented an automated churn campaign that saved $100K annually.

• Redefined the voice and tone of the email marketing channel, increasing account activation activity by 15%.

• Scripted, shot, and edited 5 support videos and 2 marketing videos.

• Executed 3 multi-channel co-marketing campaigns requiring collaboration with enterprise partners and internal stakeholders.

Cultivated customer relationships and established effective messaging that was adopted by the entire team.