Lester leads SafeRide Health’s international product design team. HIs perspective on user empathy and product accessibility aims to transform healthcare for our nation’s underserved communities.

While at SafeRide, Lester has brought a respected design voice to a multidisciplinary product team and engineers.

Develop user workflows and personas for AdTech media platform and UX and UI product interface for AI Resolve payment and reconciliation ad buying and media program management application. Create design system assets, components, templates and animated interactions in Adobe XD for product to dev handoff. Platform serves as a Dynamic Media Portal for Home Depot and CPO Commerce supplier chain.

Brand Collective Design is a digital branding studio specializing in brand strategy, content creation, and custom digital experiences in technology, healthcare and education.

• Lead teams of brand strategist, writers and designers to your brands into a valuable customer experience and lead generating community.

• Lead brand and marketing facilitation sessions consisting of multidisciplinary team members to identify messaging strategies for customer acquisition and activation landing pages.

• Provide creative mentorship for designers at all stages of their careers. Give guidance for portfolio reviews, transitional advice from IC designer to a creative manager and advise on career goals.

Selected for the American Institute of Graphic Arts (AIGA) 2020 mentorship program which pairs designers with experienced directors to provide professional advice, motivation and career guidance. Mentored product designers and brand designers as they looked to advance their career or make a shift in their career path.

Visionary story teller for social innovation at Medic Mobile, a global mHealth social enterprise. Development and implementation of Medic Mobile’s brand platform across interactive web messaging, print communications, and product user interface. Creation of visual stories for Human Centered Design and personas from under-served communities in low income countries.

Brand oversight for web application and directed product and service designer to ensure consistent brand system implementation. Led brand strategy sessions in Asia to build cultural context for product and company branding.

Led collaborative design teams and ideation sessions involving communication messaging, user experience, product development and strategic mapping of work-flows relating to mobile technologies for community health workers spanning Africa, Asia, and Latin America.

An advocate for social innovation design in global health equality.