Besides the other work listed on my LinkedIn, I've also:

• Led research efforts including discovery calls and usability testing for an AI localization tool to assist in the subtitle and metadata creation process for Netflix localization vendors

• Helped two LGBTQ+ organizations establish their personal websites through WordPress as part of a team of designers and developers, under a project manager, taking part in Out in Tech's Digital Corps

• Consulted on content management, information architecture, branding, and visual design for a corporate consultant’s personal website

• Researched descriptions, unified product content strategy, and added images to improve user-product evaluation on website e-commerce shop

• Analyzed a company's Instagram presence to improve visual consistency and tone to fit the company's message with a 285% increase in engagement

𝗠𝘆 𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻𝘀

• Drove research strategy for AI SaaS product helping localization professionals streamline their workflow

• Conducted research with Netflix localization vendors to understand their workflow and pain points

• Navigated multiple strategy and product pivots while collaborating cross-functionally with the founder, engineers, and go-to-market specialist

𝗧𝗵𝗲 𝗖𝗼𝗺𝗽𝗮𝗻𝘆

Travaras is working to provide authentic, immersive travel experiences while prioritizing sustainability and respecting local cultures. Unlike traditional online travel marketplaces (e.g. Expedia, GetYourGuide, TripAdvisor), Travaras vets local partners to ensure that every trip has a positive impact on the local community. Their mission is to normalize environmental transparency and cultural mindfulness within the travel industry. Travel doesn't need to be a guilty experience, Travaras is working to change that.

𝗠𝘆 𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻𝘀

• Led company-wide innovation workshop to brainstorm new product improvements to increase brand awareness, build trust in their existing to drive conversion, strengthen supplier storytelling and sustainability education, and to demonstrate Travaras’ commitment to their values and mission

• Led service design workshops to identify opportunities for promoting trust and transparency to consumers interested in booking environmentally sustainable and culturally responsible travel activities

• Created early proof of concept designs for Travaras Wrapped, a travel-oriented year review to recap consumer travel history, share personal travel sustainability achievements/impact, and to create organic traffic for Travaras

𝗧𝗵𝗲 𝗖𝗼𝗺𝗽𝗮𝗻𝘆

OffsetC (formerly ZeroMe) is an early-stage startup centered around empowering and educating eco-conscious drivers to understand the carbon impact of their gas purchases, improve climate literacy and transparency about carbon offset projects, and to streamline the purchasing of our portfolio of vetted carbon credits. OffsetC is working to improve consumer education so everyone knows what to look for when evaluating the health and impact of carbon credit projects.

𝗠𝘆 𝗥𝗼𝗹𝗲

As the design team lead, I facilitated the weekly critiques, created the roadmap and design team goals to ensure cohesion and regular feedback, collaborated with the research team to identify goals for user research, distributed product requirements and features, and led cross functional syncs and handoffs to ensure engineering and design alignment.

𝗠𝘆 𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻𝘀

• Led product design team of 3 (including me) to create an AI-driven consumer carbon credit education and purchasing mobile app to empower everyday drivers to take ownership of their carbon impact

• Drove end-to-end design process for customer features enabling researching carbon credit projects, viewing gas history, understanding their carbon impact, and purchasing carbon credits

• Facilitated weekly design critiques, multiple dev handoffs, and mentored a junior designer

• Co-led a design thinking workshop to identify and prioritize team assumptions to explore during the beta user testing

The Climatebase Fellowship is a climate career accelerator educating about Climate Fundamentals, Energy, Transportation, Food & Agriculture, Nature-based solutions, Corporate Sustainability, Carbon Removal, Circular Economy, and Buildings, Cities & Adaptations.

Through Climatebase, I was able to:

• Support the creation of ZeroMe (now OffsetC)’s MVP, serving as the founding design lead going from proof of concept to an established startup

• Provided the OffsetC team with design and strategy support after the end of Climatebase

• Consulted at Travaras on design strategy, service design, and product design as they were pursuing funding and increasing brand awareness

• Contributed to projects centered around educating consumers about the environment impact of everyday groceries, raising awareness and building partnerships with seaweed producers, and creating a mobile app to promote exploring your local environment, building community, and discovering wonders of the outdoors